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Truth and fiction: Demon power rumors

There are lots of numbers being thrown around in the search for 2018 Dodge Challenger SRT Demon horsepower and torque figures;   some outlets are insisting they have the “official” numbers. Today, we look at these rumored power numbers and whether they could be real hints of the Demon’s output, or just random numbers in marketing materials which are throwing everyone off the trail.

There are no official power numbers for the new Demon, so whether you hear it from a guy you know who knows a guy, your local salesman, or a Facebook guy who read an article from some clickbait website, anyone who claims to know the official numbers is just plain wrong.  Until we get the real numbers from Dodge, all of these reports claiming to “know the real numbers” based on something in the teasers should be taken with a grain of salt.

That said, Dodge has released images of the 2018 Challenger SRT Demon — the Demon’s license plate, the Demon Crate serial plate, a dyno chart in the Durango SRT Performance Pages, and, most recently, one of an odd tire size, seemingly highlighted.

The Demon’s license plate has #2576@35 spelled out. Some people believe that it is an equation predicting the Challenger Demon’s horsepower. The most popular belief with the plate is that 35% of 2,576 is 901, so that was one number which has been thrown around in the Demon power discussions.

These numbers could be an equation for something else, or completely unrelated to the actual power numbers – such as the blower size in cubic centimeters (2,576) and the blower drive ratio (3:5).

Next, there was the serial number plate on the Demon Crate, bearing the name Tom Coddington, a key player in the old school Mopar drag racing program back in the 1960s; it also had the serial number 0757 and a  VIN of 001121. Those two numbers – 757 and 1,121 – were instantly seen as power numbers. The Demon is expected to have different power settings (as the Hellcat Challenger does), and quite a few people believe that those numbers predict the horsepower in low and high performance modes.

757 horsepower seems reasonable, but 1,121hp? That would be incredible, but I’m not holding my breath while waiting for a 1,121hp street legal muscle car, even on race gas.

The third photo was part of the media package for the 2018 Dodge Durango SRT. The new Durango has the 392 Hemi with 475hp and 470lb-ft of torque, but in its Performance Pages shots, there is a digital dyno chart roughly 900 horsepower — on a scale that goes up to 1,200hp. Why does is this picture included?

Some believe that this is a horsepower hint for the Demon, but a company representative explained that this is a standard image used to show off the capabilities of the newest UConnect system in every vehicle with the Dodge Performance Pages. This is most likely a case of the company making one image to use for a handful of vehicles, and the graph shown is just some random artwork.

Finally, we have one of the wallpapers on IfYouKnowYouKnow.com, showing the wheel and tire of the new Dodge Challenger Demon. This image has a small arrow on the edge of the wheel, pointing at the tire size of the Demon-specific Nitto drag radials. The only problem is that instead of saying 315/40R18, which is the size of the Demon tires, it says 815/40R18, with the arrow seemingly pointing directly at the 8 at the beginning.

There are no tires 815mm wide, so this image has to have been doctored — but why? It’s also available from FCA with the correct 315, so this wallpaper was definitely altered. This is the most popular alternate hint; the others could all be something else, but we know what this number is supposed to be the width of the Nitto tires.

Right now, these are the key points being used for horsepower speculation and while we might learn in April that one of these numbers does reveal the actual power levels, there is no way of knowing which – if any –  of the numbers are accurate. Because of this unknown factor and these possible hints, speculation is to be expected, but in the end, there is no official number; and anyone insisting otherwise is simply making false claims to draw traffic to their website.

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