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Ram ad salutes veterans

by David Zatz on

For Armed Forces Day today, Ram is saluting veterans in a 30-second television ad, dubbed “Airplane Rescue” — featuring a veteran who is playing a veteran.


Debuting during NBC’s Preakness coverage, it tells the story of a WWII veteran driving with his grandson when they come across an airplane “graveyard.” After they find the plane the the grandfather flew in the war, the grandson tows it away and restores it for his grandfather. The voiceover is: “Long live honor, and long live the truck that salutes those who built this country.”

The fictional story is set to Bob Dylan’s “Forever Young,” re-recorded by Anderson East. While the story is not real, the star is — 89-year-old Art Frankel enlisted in the Army Air Corps at 18. After leaving the military, he had a successful career as a teacher; and, at 55, became an actor, appearing in movies, television shows, and commercials. He said the story was “very appealing,” partly because he is a World War II veteran and his real-life son-in-law “is a loyal Ram truck driver.”

The actual airplane yard is at California’s Mojave Air and Space Port; the featured Grumman F6F Hellcat Navy Fighter is one of five in the world that still flies. It is maintained by the Southern California Wing of the Commemorative Air Force, a volunteer group. The plane is often on display at the WWII Aviation Museum at Camarillo Airport in Camarillo, California.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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