What do you think of the “Chief” blue? Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line. The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1990s, but without the metallic glitter; similar colors were also available in the 1970s, and we have seen a 1920s Chrysler in a slightly more aquamarine, but still factory, tint. Erik Latranyi said there would be a Chief Blue Wrangler with a white stripe and white hard top, not shown above. What are your thoughts? Is it time for lighter, more vibrant blues to return to the mainstream? AMP version.