Category Archives: Sales

Sales came at a cost

Industry-wide, February’s US sales came at a steep cost in incentives — an average of over $3,400 per car, up 14% from last February.

GM led the pack, paying around $4,550 per car, but BMW and Daimler weren’t far behind, at over $4,400, according to ALG. For GM, that was a 13% hike over February 2016.

FCA and Ford were the next biggest spenders, at $4,187 and $4,096, respectively. That’s a 24% jump for Ford, and a 7% hike for FCA.  But even the imports were laying down cash on the hood: Nissan pumped up incentives to nearly $4,000, and both Toyota and formerly-incentive-resistant Honda went to over $2,100 per car. Volkswagen/Audi continued to buy customers at over $3,400 per sale.

While customers paid more, overall, for their cars this month, incentives increased at an even higher rate, accounting for over 10% the cost of each car or truck sold.

Canadian sales

FCA US sales may have fallen by 10%, largely due to reduced fleet sales and the loss of small crossovers, but FCA Canada sales rose by 2% from February 2016.

Retail sales in Canada were just 65% of the total, well below the US figure of 75%, and down slightly from last year (fleet sales rose by 9%). Overall, FCA Canada had 19,115 sales.

Ram drew even with February 2016. The only Jeeps to have gains were the Grand Cherokee and Renegade; the latter remains a minor player.  Wrangler fell by 22% and Cherokee by 13%. At Chrysler, the 200 actually beat February 2016 numbers, and 300 had a good month; but Pacifica sold 489 vans versus Town & Country’s 849 last year, for an overall loss.

Dodge’s story was quite good; the only car to fall was the Dart, losing 56 sales (50%), while all others did better, so that Dodge ended up with a 26% gain. The best seller, Caravan, saw a 30% rise to 3,260 sales.

Alfa Romeo sold just three Giulias and one 4C, while Fiat scraped up 126 sales (up by 3%).

FCA US sales down again (updated)

Sticking with its plan of dropping fleet sales, FCA reported a drop in overall US sales of 10% from last February.

Fleet sales, 44,898 cars and trucks, fell by 26% from last February, but still accounted for 27% of the total. Retail sales of 123,428 were down by 3%.

Ram Truck sales rose by 4%, and three Jeeps saw higher sales (Renegade, Grand Cherokee, and Wrangler). The Compass and Patriot plummeted; both had been discontinued, and the replacement Compass is not at dealers yet. Renegade sales were up by exactly 800 sales, but Patriot fell by around 6,000 and Compass by 7,000; Jeep ended up dropping by 15%, though the mix was more favorable for profits.

Chrysler continued to fall, with the 200 gone; sales dropped by 28%. The Pacifica’s 9,042 sales were not enough to offset the loss of 11,645 Town & Country sales. (Caravan was down by 2%).

Nearly every Dodge fell, but the Journey shot up by 55%; Dodge was down by 7%. Increased Challenger sales nearly made up for a drop in Charger sales.

At Ram, all the good news was in pickups, which rose by 5%; ProMaster fell slightly and ProMaster City dropped by 28%.

Alfa Romeo sold 412 Giulias and 31 4Cs, while Fiat sold 2,145 of its four cars — falling by 19%.  Maserati posted a healthy 49% gain, moving to 1,087 sales in the US.

Toyota fell by 7% and Ford fell by 4%, while General Motors and  Nissan both gained by 4%. Analysts said demand was weak, and incentives have ballooned (industry-wide).

Model Feb ’17 Feb ’16 Change YTD ’17 YTD ’16 Change
200 2,194 6,259 -65% 4,055 10,944 -63%
300 5,386 5,304 2% 10,094 10,969 -8%
Town & Country 108 11,645 -99% 246 23,028 -99%
Pacifica 9,042 71 New 15,712 110 New
CHRYSLER 16,730 23,279 -28% 30,107 45,051 -33%
Dart 1,683 5,824 -71% 3,080 11,104 -72%
Avenger 0 6 -100% 0 15 -100%
Charger 6,930 8,765 -21% 14,083 17,547 -20%
Challenger 6,107 5,142 19% 9,500 10,803 -12%
Viper 54 44 23% 107 72 49%
Journey 9,906 6,375 55% 22,542 17,961 26%
Caravan 13,682 13,978 -2% 24,452 24,933 -2%
Durango 5,516 6,851 -19% 10,223 12,852 -20%
DODGE 43,878 46,985 -7% 83,987 95,287 -12%
Compass 2,737 8,893 -69% 5,901 15,164 -61%
Patriot 5,512 11,363 -51% 10,212 19,947 -49%
Wrangler 13,641 13,349 2% 24,975 24,336 3%
Cherokee 13,615 15,353 -11% 26,166 32,136 -19%
Grand Cherokee 18,925 16,990 11% 36,226 30,965 17%
Renegade 7,915 7,115 11% 17,280 13,282 30%
JEEP 62,345 73,063 -15% 120,760 135,830 -11%
Ram P/U 39,046 37,087 5% 72,815 69,651 5%
Cargo Van 0 0 0% 0 2 -100%
ProMaster Van 2,648 2,697 -2% 5,999 5,039 19%
ProMaster City 1,091 1,509 -28% 2,016 2,665 -24%
RAM 42,785 41,293 4% 80,830 77,357 4%
Giulia 412 0 New 482 0 New
Alfa 4C 31 47 -34% 69 115 -40%
ALFA 443 47 843% 551 115 379%
500 1,131 1,120 1% 2,349 2,101 12%
500L 72 370 -81% 178 727 -76%
500X 640 1,161 -45% 1,240 2,202 -44%
Spider 302 0 New 542 0 New
FIAT 2,145 2,651 -19% 4,309 5,030 -14%
Car + MPV 47,134 58,575 -20% 84,949 112,468 -24%
Utilities 78,407 87,450 -10% 154,765 168,845 -8%
Truck + Van 42,785 41,293 4% 80,830 77,357 4%
FCA US LLC 168,326 187,318 -10% 320,544 358,670 -11%
Maserati 1,087 728 49% 1,976 1,253 58%
Was Chrysler 164,651 183,892 313,708 352,272
Was Fiat 3,675 3,426 6,836 6,398

FCA closing retail gap with Ford

Despite an 11% overall drop in total sales, FCA’s retail sales in the United States were just 839 behind Ford Motor Company in January — 109,350 sales vs Ford’s 110,189.

FCA’s total sales outperformed the predictions of every major automotive analyst, who had predicted declines of roughly 14% to  17%.  Thanks to an even larger deficit reported by Toyota, FCA was the #3 automaker in January.

The Dodge Charger was the best-selling full-size car last month, beating the Chevy Impala by 1,181. This is almost an exact reverse of last January’s results, when the Impala outsold the Charger by 1,160 units.

Though Jeep turnover fell by nearly 7%, it easily remained the best-selling brand of SUVs. The Grand Cherokee was sixth among crossovers and SUVs, outselling every mid-size SUV and every GM or Ford utility except the Chevy Equinox and Ford Escape, which are less expensive. The Jeep Cherokee, Renegade, Wrangler, and the Dodge Journey were all in the top 15% of the segment.

The Dodge Grand Caravan was the top minivan in January, while the Chrysler Pacifica came in third, beating the Honda Odyssey. Last January, the Town & Country had been at the top of the list. Minivan sales fell nearly 20% in January, the largest decline of any major  segment.

Ram reported another good month for the full-size ProMaster commercial van. Sales were up 43%, making it third in the segment, behind the Ford Transit and the Chevrolet Express; the ProMaster out-sold the Ford E-Series and every other full-size or compact van other than the Transit and Express.

FCA US sales down, but…

FCA US LLC reported 152,218 US sales in the first month of 2017, an 11% drop from January 2016. Part of that fall is due to a strategy of slashing daily-rental fleet sales, to make lease residuals more attractive; the company cut fleet sales by 31%, to 42,868. Retail sales were actually flat, at 109,350 — around 72% of January sales.

The 2017 numbers were well below 2016, but still above corrected 2010-2015 sales.

Ram gained by 5%, with the pickups rising by 4%.  Grand Cherokee gained by 24%; Renegade picked up lost Patriot sales, and the pair, combined, were roughly even with last year. The Cherokee dropped by 25% and Compass by 50%.

At Chrysler, the news was mostly bad, with 200 down by 60%, 300 down by 17%, and minivans, combined, down from 11,422 to 6,808.

Dodge was down by 17%, with only Journey gaining (9%); Caravan held steady but Durango dropped by 22%, Challenger fell 40%, and Charger fell by 19%. Dart sales, as expected, plummeted by 74%.

Alfa Romeo sold 70 Giulias and 38 4Cs, while Fiat saw a 24% gain in 500 sales but ended up down 9%, with a mere 2,164 cars moving. Thanks to the Levante, Maserati made a good showing with a hefty 69% increase.

General Motors dropped by 4%, but retail sales fell by 5%. Ford sales fell by 0.6%, and the company did not report retail sales. Nissan gained by 6%, while Toyota (the brand) slid by 9% and Lexus, by 26%.

Month Sales Vol % CYTD Sales Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
200 1,861 4,685 -60% 1,861 4,685 -60%
300 4,708 5,665 -17% 4,708 5,665 -17%
Town & Country 138 11,383 -99% 138 11,383 -99%
Pacifica 6,670 39 New 6,670 39 New
CHRYSLER 13,377 21,772 -39% 13,377 21,772 -39%
Dart 1,397 5,280 -74% 1,397 5,280 -74%
Avenger 0 9 -100% 0 9 -100%
Charger 7,153 8,782 -19% 7,153 8,782 -19%
Challenger 3,393 5,661 -40% 3,393 5,661 -40%
Viper 53 28 89% 53 28 89%
Journey 12,636 11,586 9% 12,636 11,586 9%
Caravan 10,770 10,955 -2% 10,770 10,955 -2%
Durango 4,707 6,001 -22% 4,707 6,001 -22%
DODGE 40,109 48,302 -17% 40,109 48,302 -17%
Compass 3,164 6,271 -50% 3,164 6,271 -50%
Patriot 4,700 8,584 -45% 4,700 8,584 -45%
Wrangler 11,334 10,987 3% 11,334 10,987 3%
Cherokee 12,551 16,783 -25% 12,551 16,783 -25%
Grand Cherokee 17,301 13,975 24% 17,301 13,975 24%
Renegade 9,365 6,167 52% 9,365 6,167 52%
JEEP 58,415 62,767 -7% 58,415 62,767 -7%
Ram P/U 33,769 32,564 4% 33,769 32,564 4%
Cargo Van 0 2 -100% 0 2 -100%
ProMaster Van 3,351 2,342 43% 3,351 2,342 43%
ProMaster City 925 1,156 -20% 925 1,156 -20%
RAM 38,045 36,064 5% 38,045 36,064 5%
Giulia 70 0 New 70 0 New
Alfa 4C 38 68 -44% 38 68 -44%
ALFA ROMEO 108 68 59% 108 68 59%
500 1,218 981 24% 1,218 981 24%
500L 106 357 -70% 106 357 -70%
500X 600 1,041 -42% 600 1,041 -42%
Spider 240 0 New 240 0 New
FIAT 2,164 2,379 -9% 2,164 2,379 -9%
MASERATI 889 525 69% 889 525 69%
Cars and Minivans 37,815 53,893 -30% 37,815 53,893 -30%
Crossovers 76,358 81,395 -6% 76,358 81,395 -6%
Trucks and Vans 38,045 36,064 5% 38,045 36,064 5%
Total Exc. Maserati 152,218 171,352 -11% 152,218 171,352 -11%

Hottest year ever for Jeep

Last year, customers around the world bought 1,401,321 new Jeeps— 13% over the record 1.2 million sold in 2015.

2016 was the brand’s seventh consecutive year of sales growth;  Jeep turnover has soared by nearly 38% in just the past two years.

2018 Jeep Compass

Growth in the U.S., Canada, and Mexico, and a new record in Europe were around 80% of the worldwide total; North American and Europe accounted for 1,115,899 deliveries in 2016.

Chinese joint-venture production of the Jeep Cherokee and Renegade set a record of 118,763 sales through November, the latest month for which figures are available.

Eurojeep ticked up in ’16

Jeep sales in the European Union and EFTA countries reached 104,978 — a hefty rise from 2015’s 88,226 sales. That nabbed Jeep a 0.7% market share, up from 0.6% last year.

jeep europe sales

In 2008, Chrysler Group as a whole registered just 93,132 sales in Europe. Jeep’s high from 1995 to 2006 was 37,495 — an anomalous high. Based on past reports, though, around half of Jeep’s sales were likely Renegades — built in Italy and loosely based on a Fiat design. The new Compass, which is closely related to the Renegade, should result in more gains during 2017.

FCA as a whole gained a half-point in market share, moving from 6.1% to 6.6% — within a few thousand sales of General Motors (Opel). Fiat, as usual, was the group leader, with over 746,000 sales, up by 13.6%.

renegade desert hawk

Lancia/Chrysler gained by 9%, reaching 67,225 sales. Alfa Romeo went up by 16.5%, with 66,172, but with the new Giulia and Stelvio being widely available in 2017, it should shoot past Lancia.

Finally, Maserati and Dodge brought in another 8,211 sales, up by 27% from 2015.

Volkswagen remains dominant in Europe, registering a 3% gain for the year, and pulling in 24% of sales (down by 0.7 points in market share). Renault is a distant #2 with 10.1% market share; PSA was #3, folllowed by Ford, BMW, GM/Opel, and then FCA.  Asian companies remain small potatoes, with a total 21.1% market share across eleven companies — including Volvo.

Ram still has room to grow

There is still room for Ram to grow in the US full size pickup market — though with GM and Ford adding wider-range automatics and diesels, it might be an uphill battle.

Ram, and Dodge before it, has long been the #3 pickup maker. With GM and Ford slapping on ever-increasing incentives and (in Ford’s case) laying out huge sums on aluminum bodies, it’s actually been an achievement for Ram to stay where it is — especially since it’s capacity-constrained. That will be addressed when trucks are moved from the old Warren plant down to Sterling Heights.

As usual, Ford led in pickup and chassis-cab sales, with the F-series, a single name for a huge variety of trucks; their sales were a stunning 820,799. GM, with its Silverado series and higher-end GMC Sierra, ended up a similarly impressive 796,556. Ram pickup and chassis-cab sales stood at 489,418 for 2016, up by 9% over 2015.

We don’t know what Ram has in store for the future, but suspect they will be trying to export pickups around the world. Regardless, Ram people seem optimistic, so they may well have some tricks up their sleeves.