Category Archives: Sales

FCA closing retail gap with Ford

Despite an 11% overall drop in total sales, FCA’s retail sales in the United States were just 839 behind Ford Motor Company in January — 109,350 sales vs Ford’s 110,189.

FCA’s total sales outperformed the predictions of every major automotive analyst, who had predicted declines of roughly 14% to  17%.  Thanks to an even larger deficit reported by Toyota, FCA was the #3 automaker in January.

The Dodge Charger was the best-selling full-size car last month, beating the Chevy Impala by 1,181. This is almost an exact reverse of last January’s results, when the Impala outsold the Charger by 1,160 units.

Though Jeep turnover fell by nearly 7%, it easily remained the best-selling brand of SUVs. The Grand Cherokee was sixth among crossovers and SUVs, outselling every mid-size SUV and every GM or Ford utility except the Chevy Equinox and Ford Escape, which are less expensive. The Jeep Cherokee, Renegade, Wrangler, and the Dodge Journey were all in the top 15% of the segment.

The Dodge Grand Caravan was the top minivan in January, while the Chrysler Pacifica came in third, beating the Honda Odyssey. Last January, the Town & Country had been at the top of the list. Minivan sales fell nearly 20% in January, the largest decline of any major  segment.

Ram reported another good month for the full-size ProMaster commercial van. Sales were up 43%, making it third in the segment, behind the Ford Transit and the Chevrolet Express; the ProMaster out-sold the Ford E-Series and every other full-size or compact van other than the Transit and Express.

FCA US sales down, but…

FCA US LLC reported 152,218 US sales in the first month of 2017, an 11% drop from January 2016. Part of that fall is due to a strategy of slashing daily-rental fleet sales, to make lease residuals more attractive; the company cut fleet sales by 31%, to 42,868. Retail sales were actually flat, at 109,350 — around 72% of January sales.

The 2017 numbers were well below 2016, but still above corrected 2010-2015 sales.

Ram gained by 5%, with the pickups rising by 4%.  Grand Cherokee gained by 24%; Renegade picked up lost Patriot sales, and the pair, combined, were roughly even with last year. The Cherokee dropped by 25% and Compass by 50%.

At Chrysler, the news was mostly bad, with 200 down by 60%, 300 down by 17%, and minivans, combined, down from 11,422 to 6,808.

Dodge was down by 17%, with only Journey gaining (9%); Caravan held steady but Durango dropped by 22%, Challenger fell 40%, and Charger fell by 19%. Dart sales, as expected, plummeted by 74%.

Alfa Romeo sold 70 Giulias and 38 4Cs, while Fiat saw a 24% gain in 500 sales but ended up down 9%, with a mere 2,164 cars moving. Thanks to the Levante, Maserati made a good showing with a hefty 69% increase.

General Motors dropped by 4%, but retail sales fell by 5%. Ford sales fell by 0.6%, and the company did not report retail sales. Nissan gained by 6%, while Toyota (the brand) slid by 9% and Lexus, by 26%.

Month Sales Vol % CYTD Sales Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
200 1,861 4,685 -60% 1,861 4,685 -60%
300 4,708 5,665 -17% 4,708 5,665 -17%
Town & Country 138 11,383 -99% 138 11,383 -99%
Pacifica 6,670 39 New 6,670 39 New
CHRYSLER 13,377 21,772 -39% 13,377 21,772 -39%
Dart 1,397 5,280 -74% 1,397 5,280 -74%
Avenger 0 9 -100% 0 9 -100%
Charger 7,153 8,782 -19% 7,153 8,782 -19%
Challenger 3,393 5,661 -40% 3,393 5,661 -40%
Viper 53 28 89% 53 28 89%
Journey 12,636 11,586 9% 12,636 11,586 9%
Caravan 10,770 10,955 -2% 10,770 10,955 -2%
Durango 4,707 6,001 -22% 4,707 6,001 -22%
DODGE 40,109 48,302 -17% 40,109 48,302 -17%
Compass 3,164 6,271 -50% 3,164 6,271 -50%
Patriot 4,700 8,584 -45% 4,700 8,584 -45%
Wrangler 11,334 10,987 3% 11,334 10,987 3%
Cherokee 12,551 16,783 -25% 12,551 16,783 -25%
Grand Cherokee 17,301 13,975 24% 17,301 13,975 24%
Renegade 9,365 6,167 52% 9,365 6,167 52%
JEEP 58,415 62,767 -7% 58,415 62,767 -7%
Ram P/U 33,769 32,564 4% 33,769 32,564 4%
Cargo Van 0 2 -100% 0 2 -100%
ProMaster Van 3,351 2,342 43% 3,351 2,342 43%
ProMaster City 925 1,156 -20% 925 1,156 -20%
RAM 38,045 36,064 5% 38,045 36,064 5%
Giulia 70 0 New 70 0 New
Alfa 4C 38 68 -44% 38 68 -44%
ALFA ROMEO 108 68 59% 108 68 59%
500 1,218 981 24% 1,218 981 24%
500L 106 357 -70% 106 357 -70%
500X 600 1,041 -42% 600 1,041 -42%
Spider 240 0 New 240 0 New
FIAT 2,164 2,379 -9% 2,164 2,379 -9%
MASERATI 889 525 69% 889 525 69%
Cars and Minivans 37,815 53,893 -30% 37,815 53,893 -30%
Crossovers 76,358 81,395 -6% 76,358 81,395 -6%
Trucks and Vans 38,045 36,064 5% 38,045 36,064 5%
Total Exc. Maserati 152,218 171,352 -11% 152,218 171,352 -11%

Hottest year ever for Jeep

Last year, customers around the world bought 1,401,321 new Jeeps— 13% over the record 1.2 million sold in 2015.

2016 was the brand’s seventh consecutive year of sales growth;  Jeep turnover has soared by nearly 38% in just the past two years.

2018 Jeep Compass

Growth in the U.S., Canada, and Mexico, and a new record in Europe were around 80% of the worldwide total; North American and Europe accounted for 1,115,899 deliveries in 2016.

Chinese joint-venture production of the Jeep Cherokee and Renegade set a record of 118,763 sales through November, the latest month for which figures are available.

Eurojeep ticked up in ’16

Jeep sales in the European Union and EFTA countries reached 104,978 — a hefty rise from 2015’s 88,226 sales. That nabbed Jeep a 0.7% market share, up from 0.6% last year.

jeep europe sales

In 2008, Chrysler Group as a whole registered just 93,132 sales in Europe. Jeep’s high from 1995 to 2006 was 37,495 — an anomalous high. Based on past reports, though, around half of Jeep’s sales were likely Renegades — built in Italy and loosely based on a Fiat design. The new Compass, which is closely related to the Renegade, should result in more gains during 2017.

FCA as a whole gained a half-point in market share, moving from 6.1% to 6.6% — within a few thousand sales of General Motors (Opel). Fiat, as usual, was the group leader, with over 746,000 sales, up by 13.6%.

renegade desert hawk

Lancia/Chrysler gained by 9%, reaching 67,225 sales. Alfa Romeo went up by 16.5%, with 66,172, but with the new Giulia and Stelvio being widely available in 2017, it should shoot past Lancia.

Finally, Maserati and Dodge brought in another 8,211 sales, up by 27% from 2015.

Volkswagen remains dominant in Europe, registering a 3% gain for the year, and pulling in 24% of sales (down by 0.7 points in market share). Renault is a distant #2 with 10.1% market share; PSA was #3, folllowed by Ford, BMW, GM/Opel, and then FCA.  Asian companies remain small potatoes, with a total 21.1% market share across eleven companies — including Volvo.

Ram still has room to grow

There is still room for Ram to grow in the US full size pickup market — though with GM and Ford adding wider-range automatics and diesels, it might be an uphill battle.

Ram, and Dodge before it, has long been the #3 pickup maker. With GM and Ford slapping on ever-increasing incentives and (in Ford’s case) laying out huge sums on aluminum bodies, it’s actually been an achievement for Ram to stay where it is — especially since it’s capacity-constrained. That will be addressed when trucks are moved from the old Warren plant down to Sterling Heights.

As usual, Ford led in pickup and chassis-cab sales, with the F-series, a single name for a huge variety of trucks; their sales were a stunning 820,799. GM, with its Silverado series and higher-end GMC Sierra, ended up a similarly impressive 796,556. Ram pickup and chassis-cab sales stood at 489,418 for 2016, up by 9% over 2015.

We don’t know what Ram has in store for the future, but suspect they will be trying to export pickups around the world. Regardless, Ram people seem optimistic, so they may well have some tricks up their sleeves.

Charger edged out of #1 spot

The Dodge Charger was edged out of its #1 sales spot in the big-car class by the Chevrolet Impala.

For 2016, the Impala was the top selling large car, with 97,006 US sales; it was followed closely by the Charger, with 95,437. The next “non-premium” brand was, depending on how you see Chrysler, either the 300 with 53,241 sales, or the Toyota Avalon with 48,080.  The Ford Taurus came in at 44,098. (Automotive News had the Nissan Maxima as the #1 non-premium large car, with 62,670 sales — a 55% increase over 2015.)

It was a good year for the Charger, despite the defection of many police fleets to SUVs, though 2015 was even better (by around 1,200 cars). The 300 also had a good year, edging out its 2015 performance by around 215 sales.

Getting into FCA’s Mexican sales gain

FCA México sales rose by 20% from 2015, according to the company, with the loss of the Dart and 200 barely felt. That’s not surprising: the two cars, together, accounted for just 1,585 sales in 2015. In 2016, the company added the more suitable Dodge Neon (Fiat Tipo), and sold many more Attitudes (Mitsubishi Mirages) and Visions (Fiat Sienas).

Quite a few sales, in fact, were Mitsubishi and Fiat rebadges. In addition to those Dodges, the most popular Ram was the 700, otherwise known as the Fiat Strada. We’ve arranged two charts, one showing the contributions from each brand, the other with the rebadged cars separated out.

Regardless, the linkup with Mitsubishi has been good for dealers and company profits; the old Hyundai link is now history but the market has approved of the Dodge Attitude in a big way, as 20,356 sales shows (the second best selling “traditional car” was the Vision, at 3,684). More than half of Dodges sold were Attitudes.

The Ram ProMaster easily outsold the Fiat Ducato, 1,009 to 373.   The ProMaster isn’t a simple rebadge/restyle, though.

Cars actually branded as Mitsubishis did not do as well as the rebadges — just like in the US. Those 20,356 Attitudes compare with 6,140 Mirages changing hands.

Here are the sales by model, with comparisons to 2015 numbers as reported last January. Ram is now broken out more thoroughly than last year.

2016 2015
300 87 139
200 227 1,293
Pacifica 212 0
Town & Country 1,639 2,706
Chrysler 2,165 4,138
Attitude 20,356 13,778
Vision 3,684 2,385
Neon 2,491 0
Avenger 3 35
Dart 50 292
Challenger 668 659
Charger 1,208 800
Durango 827 1,185
Journey 7,698 10,972
Grand Caravan 496
Viper 3 3
Dodge 37,484 30,131
Compass 1376 3317
Grand Cherokee 4926 5137
Cherokee 1368 4605
Patriot 3000 5423
Wrangler 3076 3451
Jeep 13,746 21,935
Promaster 1,009 921
Ram 700 11,940 8,159
Ram Trab 938 *
Ram Lujo 1,109 *
Crew Cab 5,112 *
Crew Cab HD 686 *
Ram 1500 to 4500 * 8272
Ram 4000 3,739 3,618
Ram 24,533 20,973
Total Cars 28,777 19,384
Toal MPVs 2,347 2,706
SUVs/CUVs 22,271 34,092
Vans/Wagons 1,009 921
Trucks 23,524 20,052
CJDR 77,928 77,177
Fiat 9,363 9,362
Alfa Romeo 413 229
Mitsubishi 16,203 16,284

Canada drop matches US

Canadian sales reported today show an 11% December drop, similar to US results noted this morning. Annual sales were down by 4%, to 278,729, from 2015; fleet sales were over a quarter of the total (26%).

canada sales 2016

The numbers are not as bad as they may seem, since 2015 was a very good year for FCA Canada, which was best seller in the country, beating GM and Ford.

Canada and the US both suffered from the loss of the 200 and Dart, but in Canada, the Journey’s 34% fall was an even bigger issue.

Canada 2016 2015 Change
200 6,919 11,059 -37%
300 3,662 4,428 -17%
Town & Country 2,910 8,997 -68%
Pacifica 2,560 0 New
CHRYSLER 16,051 24,484 -34%
Dart 1,424 3,103 -54%
Avenger 0 8 -100%
Charger 3,738 4,505 -17%
Challenger 3,158 2,671 18%
Viper 62 107 -42%
Journey 16,883 25,530 -34%
Caravan 51,513 46,729 10%
Durango 6,266 3,620 73%
DODGE 83,044 86,273 -4%
Compass 4,252 3,715 14%
Patriot 9,026 9,359 -4%
Wrangler 18,505 20,751 -11%
Cherokee 32,250 31,856 1%
Grand Cherokee 15,091 11,573 30%
Renegade 3,962 2,266 75%
JEEP 83,086 79,520 4%
Ram P/U 89,666 89,908 0%
Cargo Van 0 837 -100%
ProMaster Van 2,623 2,564 2%
ProMaster City 1,819 1,986 -8%
RAM 94,108 95,295 -1%
Alfa 4C 85 93 -9%
500 1,028 2,965 -65%
500L 303 1,927 -84%
500X 766 609 26%
Spider 258 0 New
FIAT + ALFA 2,440 5,594 -57%
Total Car & MPV 77,620 86,592 -10%
Total UV’s 107,001 109,279 -2%
Total Truck & LCV 94,108 95,295 -1%
TOTAL FCA CANADA 278,729 291,166 -4%