Category Archives: Sales

Hottest year ever for Jeep

Last year, customers around the world bought 1,401,321 new Jeeps— 13% over the record 1.2 million sold in 2015.

2016 was the brand’s seventh consecutive year of sales growth;  Jeep turnover has soared by nearly 38% in just the past two years.

2018 Jeep Compass

Growth in the U.S., Canada, and Mexico, and a new record in Europe were around 80% of the worldwide total; North American and Europe accounted for 1,115,899 deliveries in 2016.

Chinese joint-venture production of the Jeep Cherokee and Renegade set a record of 118,763 sales through November, the latest month for which figures are available.

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Eurojeep ticked up in ’16

Jeep sales in the European Union and EFTA countries reached 104,978 — a hefty rise from 2015’s 88,226 sales. That nabbed Jeep a 0.7% market share, up from 0.6% last year.

jeep europe sales

In 2008, Chrysler Group as a whole registered just 93,132 sales in Europe. Jeep’s high from 1995 to 2006 was 37,495 — an anomalous high. Based on past reports, though, around half of Jeep’s sales were likely Renegades — built in Italy and loosely based on a Fiat design. The new Compass, which is closely related to the Renegade, should result in more gains during 2017.

FCA as a whole gained a half-point in market share, moving from 6.1% to 6.6% — within a few thousand sales of General Motors (Opel). Fiat, as usual, was the group leader, with over 746,000 sales, up by 13.6%.

renegade desert hawk

Lancia/Chrysler gained by 9%, reaching 67,225 sales. Alfa Romeo went up by 16.5%, with 66,172, but with the new Giulia and Stelvio being widely available in 2017, it should shoot past Lancia.

Finally, Maserati and Dodge brought in another 8,211 sales, up by 27% from 2015.

Volkswagen remains dominant in Europe, registering a 3% gain for the year, and pulling in 24% of sales (down by 0.7 points in market share). Renault is a distant #2 with 10.1% market share; PSA was #3, folllowed by Ford, BMW, GM/Opel, and then FCA.  Asian companies remain small potatoes, with a total 21.1% market share across eleven companies — including Volvo.

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Ram still has room to grow

There is still room for Ram to grow in the US full size pickup market — though with GM and Ford adding wider-range automatics and diesels, it might be an uphill battle.

Ram, and Dodge before it, has long been the #3 pickup maker. With GM and Ford slapping on ever-increasing incentives and (in Ford’s case) laying out huge sums on aluminum bodies, it’s actually been an achievement for Ram to stay where it is — especially since it’s capacity-constrained. That will be addressed when trucks are moved from the old Warren plant down to Sterling Heights.

As usual, Ford led in pickup and chassis-cab sales, with the F-series, a single name for a huge variety of trucks; their sales were a stunning 820,799. GM, with its Silverado series and higher-end GMC Sierra, ended up a similarly impressive 796,556. Ram pickup and chassis-cab sales stood at 489,418 for 2016, up by 9% over 2015.

We don’t know what Ram has in store for the future, but suspect they will be trying to export pickups around the world. Regardless, Ram people seem optimistic, so they may well have some tricks up their sleeves.

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Charger edged out of #1 spot

The Dodge Charger was edged out of its #1 sales spot in the big-car class by the Chevrolet Impala.

For 2016, the Impala was the top selling large car, with 97,006 US sales; it was followed closely by the Charger, with 95,437. The next “non-premium” brand was, depending on how you see Chrysler, either the 300 with 53,241 sales, or the Toyota Avalon with 48,080.  The Ford Taurus came in at 44,098. (Automotive News had the Nissan Maxima as the #1 non-premium large car, with 62,670 sales — a 55% increase over 2015.)

It was a good year for the Charger, despite the defection of many police fleets to SUVs, though 2015 was even better (by around 1,200 cars). The 300 also had a good year, edging out its 2015 performance by around 215 sales.

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Getting into FCA’s Mexican sales gain

FCA México sales rose by 20% from 2015, according to the company, with the loss of the Dart and 200 barely felt. That’s not surprising: the two cars, together, accounted for just 1,585 sales in 2015. In 2016, the company added the more suitable Dodge Neon (Fiat Tipo), and sold many more Attitudes (Mitsubishi Mirages) and Visions (Fiat Sienas).

Quite a few sales, in fact, were Mitsubishi and Fiat rebadges. In addition to those Dodges, the most popular Ram was the 700, otherwise known as the Fiat Strada. We’ve arranged two charts, one showing the contributions from each brand, the other with the rebadged cars separated out.

Regardless, the linkup with Mitsubishi has been good for dealers and company profits; the old Hyundai link is now history but the market has approved of the Dodge Attitude in a big way, as 20,356 sales shows (the second best selling “traditional car” was the Vision, at 3,684). More than half of Dodges sold were Attitudes.

The Ram ProMaster easily outsold the Fiat Ducato, 1,009 to 373.   The ProMaster isn’t a simple rebadge/restyle, though.

Cars actually branded as Mitsubishis did not do as well as the rebadges — just like in the US. Those 20,356 Attitudes compare with 6,140 Mirages changing hands.

Here are the sales by model, with comparisons to 2015 numbers as reported last January. Ram is now broken out more thoroughly than last year.

2016 2015
300 87 139
200 227 1,293
Pacifica 212 0
Town & Country 1,639 2,706
Chrysler 2,165 4,138
Attitude 20,356 13,778
Vision 3,684 2,385
Neon 2,491 0
Avenger 3 35
Dart 50 292
Challenger 668 659
Charger 1,208 800
Durango 827 1,185
Journey 7,698 10,972
Grand Caravan 496
Viper 3 3
Dodge 37,484 30,131
Compass 1376 3317
Grand Cherokee 4926 5137
Cherokee 1368 4605
Patriot 3000 5423
Wrangler 3076 3451
Jeep 13,746 21,935
Promaster 1,009 921
Ram 700 11,940 8,159
Ram Trab 938 *
Ram Lujo 1,109 *
Crew Cab 5,112 *
Crew Cab HD 686 *
Ram 1500 to 4500 * 8272
Ram 4000 3,739 3,618
Ram 24,533 20,973
Total Cars 28,777 19,384
Toal MPVs 2,347 2,706
SUVs/CUVs 22,271 34,092
Vans/Wagons 1,009 921
Trucks 23,524 20,052
CJDR 77,928 77,177
Fiat 9,363 9,362
Alfa Romeo 413 229
Mitsubishi 16,203 16,284
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Canada drop matches US

Canadian sales reported today show an 11% December drop, similar to US results noted this morning. Annual sales were down by 4%, to 278,729, from 2015; fleet sales were over a quarter of the total (26%).

canada sales 2016

The numbers are not as bad as they may seem, since 2015 was a very good year for FCA Canada, which was best seller in the country, beating GM and Ford.

Canada and the US both suffered from the loss of the 200 and Dart, but in Canada, the Journey’s 34% fall was an even bigger issue.

Canada 2016 2015 Change
200 6,919 11,059 -37%
300 3,662 4,428 -17%
Town & Country 2,910 8,997 -68%
Pacifica 2,560 0 New
CHRYSLER 16,051 24,484 -34%
Dart 1,424 3,103 -54%
Avenger 0 8 -100%
Charger 3,738 4,505 -17%
Challenger 3,158 2,671 18%
Viper 62 107 -42%
Journey 16,883 25,530 -34%
Caravan 51,513 46,729 10%
Durango 6,266 3,620 73%
DODGE 83,044 86,273 -4%
Compass 4,252 3,715 14%
Patriot 9,026 9,359 -4%
Wrangler 18,505 20,751 -11%
Cherokee 32,250 31,856 1%
Grand Cherokee 15,091 11,573 30%
Renegade 3,962 2,266 75%
JEEP 83,086 79,520 4%
Ram P/U 89,666 89,908 0%
Cargo Van 0 837 -100%
ProMaster Van 2,623 2,564 2%
ProMaster City 1,819 1,986 -8%
RAM 94,108 95,295 -1%
Alfa 4C 85 93 -9%
500 1,028 2,965 -65%
500L 303 1,927 -84%
500X 766 609 26%
Spider 258 0 New
FIAT + ALFA 2,440 5,594 -57%
Total Car & MPV 77,620 86,592 -10%
Total UV’s 107,001 109,279 -2%
Total Truck & LCV 94,108 95,295 -1%
TOTAL FCA CANADA 278,729 291,166 -4%
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Eurojeeps gained again

Jeep has continued its Renegade-driven sales success in Europe, with EU+EFTA sales of 8,341 in November (according to the ACEA). That’s an 11% gain for the month, 20% for the year-to-date; market share, year-to-date, increased ever so slightly, from 0.6% to 0.7%.

Jeep is the second best selling FCA brand in Europe, with sales of 96,719 so far this year (Fiat moved 691,861 cars). That’s better than Lancia/Chrysler (62,754), Alfa Romeo (62,754), and Maserati.  FCA did well, overall, though; year to date, sales of Fiat brand went up by 14%, Lancia/Chrysler by 10%, and Alfa Romeo by 14%.

The monster of Europe remains Volkswagen Group, with a stunning 25% market share. Sales for VW were up by 3% year to date, thanks entirely to gains at Audi, Skoda, Seat, Porsche, and its various high-end “non-Volkswageny” brands. Still, FCA had the biggest sales gain of any of the majors; to do better, you have to look way down on the chart to Jaguar Land Rover and Honda (#14 and #16 of 17 named companies).

FCA remains the #7 seller in Europe. The Jeep Compass, which is due to arrive early in 2017, should boost Jeep sales further. While the current Compass was a decent seller by Eurojeep standards, the new one is likely to follow the Renegade in dramatically expanding the franchise.

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Canadian sales dropped a little in hot market

FCA Canada, the former Chrysler Canada, reported  a 3% drop in sales, with retail staying flat and fleets falling 11%. The totals were 5,662 sales to fleets, 15,012 at retail, and a total of 20,674. Fleet sales were 27% of the total.

canada

Ram was up 12%, driven more by a 14% hike in pickups. The big Dodges rose, as well, though 300 sales fell. As in the US, the Dart and 200 took big hits, falling by 55% and 37%, respectively. Pacifica sales were roughly half of last year’s Town & Country sales, while the Caravan dropped by just 7% (Journey sales also fell, by 33%).

At Jeep, Grand Cherokee sales grew by 25% and Cherokee by 7% — Cherokee is the clear leader, with more than double the sales of the #2 Grand — while every other model dropped, with Compass and Renegade hit the worst.

The Italian contingent did poorly, with ProMaster City dropping by 26% to 141 sales, and all Fiat and Alfa Romeo combined selling just 166 cars. A single Alfa Romeo 4C changed hands, and fewer than a dozen 500Ls left dealerships.

Overall, what would have been an unremarkably month seems more like a slide given a dramatic 31% rise by General Motors, to 28,523 sales and a clear first place finish, and an 18% gain by Ford. FCA had been running the #1 and #2 positions for some time; this month it ended at a distant #3. FCA is still beating GM year to date, 259,859 sales to GM’s 249,212.

Model Nov ’16 Nov ’15 Change YTD ’16 YTD ’15 Change
200 293 638 -54% 6,589 10,443 -37%
300 317 363 -13% 3,489 4,002 -13%
Town & Country 21 629 -97% 2,900 8,454 -66%
Pacifica 377 0 New 2,299 0 New
CHRYSLER 1,008 1,630 -38% 15,277 22,899 -33%
Dart 99 189 -48% 1,331 2,935 -55%
Avenger 0 0 0 8 -100%
Charger 317 119 166% 3,526 4,280 -18%
Challenger 139 88 58% 3,023 2,583 17%
Viper 8 1 700% 54 105 -49%
Journey 1,465 2,201 -33% 15,580 23,355 -33%
Caravan 3,809 4,111 -7% 48,033 42,660 13%
Durango 551 345 60% 5,914 3,419 73%
DODGE 6,388 7,054 -9% 77,461 79,345 -2%
Compass 221 503 -56% 3,770 3,472 9%
Patriot 435 488 -11% 7,984 8,843 -10%
Wrangler 1,090 1,213 -10% 17,735 19,413 -9%
Cherokee 2,916 2,729 7% 30,135 28,950 4%
Grand Cherokee 1,299 1,042 25% 14,231 10,619 34%
Renegade 237 337 -30% 3,704 1,957 89%
JEEP 6,198 6,312 -2% 77,559 73,254 6%
Pickup 6,542 5,762 14% 83,357 84,034 -1%
Cargo Van 0 1 -100% 0 836 -100%
PM Van 231 237 -3% 2,306 2,421 -5%
PM City 141 190 -26% 1,609 1,776 -9%
RAM 6,914 6,190 12% 87,272 89,067 -2%
Alfa 4C 1 4 -75% 83 89 -7%
500 65 96 -32% 947 2,834 -67%
500L 11 28 -61% 285 1,843 -85%
500X 59 49 20% 737 554 33%
Spider 30 0 New 238 0 New
FIAT+ALFA 166 177 -5% 2,290 5,320 -58%
Car+Minivan 5,487 6,266 -12% 72,797 80,236 -9%
SUV+CUV 8,273 8,907 -7% 99,790 100,582 -1%
Ram 6,914 6,190 12% 87,272 89,067 -2%
FCA CANADA 20,674 21,363 -3% 259,859 269,885 -4%
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