Chrysler rolls out “Stand-In” promotion in Belgium

Chrysler Belgium Luxembourg has kicked off a unique promotion to stimulate more fleet sales of the Dodge Journey. Fleet managers and other qualified buyers are invited to the promotion website, where they can click on the photo of a person who will not only bring a new Dodge Journey to their office or other workplace, but will take over for them while they take a test drive.

While the potential customer enjoys a spin in the new Journey, the replacement fulfills their work commitments. The stand-in wears a custom t-shirt with the real employee’s name, generating on-site chatter and more buzz.