TAWA names new Dodge Ram “Full-Size Pickup of Texas”

Posted on October 20th, 2008 • by Bill Cawthon

The Texas Auto Writers Association (TAWA) named the new 2009 Dodge Ram 1500 as their choice for the “Full-Size Pickup Truck of Texas.” The Ram beat out full-size pickups from Ford, Chevrolet, GMC, Nissan, Honda and Toyota. The optional RamBox won the “Best Feature” category in a landslide.

“This is quite an honor,” said Mike Accavitti, Director of Dodge Marketing. “In a head-to-head competition, our game-changing all-new 2009 Dodge Ram unseated the new Ford F-150, long considered the leader in the market. This is not only the best pickup truck we’ve ever built, it’s the best pickup on the market, period.”

Every fall the working auto journalists who belong to TAWA vote in a range of categories at their annual Truck Rodeo. For two days, members put an assortment of trucks through their paces both on-road and off. Consideration is given to everything from exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency.

“The TAWA Truck Rodeo is the most comprehensive evaluation of new trucks and SUVs in the country and manufacturers consider it a great honor to win their category,” said Harold Gunn, President of TAWA. “This was an especially tight competition because several manufacturers are building great product. We’re proud that the Texas truck rodeo is considered the most important competition of its type in the nation.”