Chrysler takes the pledge

Chrysler has started to polish its image with the following online ad. Chrysler’s CEO, Bob Nardelli, was the only Big Three CEO to agree to a $1 per year salary while taking Federal loans.

Chrysler Technical Center

The domestic automobile industry is an integral part of the U.S. economy, representing 4% of our nations GDP. One in ten jobs depend on the American auto industry, employing 2.9 million people. The industry generates $22.2 billion in annual wages, $102 billion in health care coverage, purchases $156 billion in supplier goods and services and invests $12 billion in research and development.

This week in Congress, the domestic auto industry is asking for a $25 billion loan to help keep the engine humming during these rough economic times. Here’s Chrysler’s plan for a successful future:

1. We will invest in the creation of new technologies for reduced emissions and emission-free electric vehicles that support our country’s energy security and environmental improvement goals.

2. We will stand behind our products like no one else. In 2007, we introduced the Chrysler Lifetime Powertrain Warranty providing the best warranty coverage in the industry. This is the first of its
kind to be offered by any automaker . . . ever.

3. We will make our vehicles cleaner and more environmentally-responsible than mandated by government standards. Right now, Chrysler offers six vehicles that are considered very good environmental performers relative to competitors. These have received the SmartWay® certification and are recognized by the U.S. Environmental Protection Agency for having tailpipe emissions significantly lower than environmental thresholds. In other words, they’re cleaner than they have to be.

4. We will devote ourselves to building desirable vehicles while reinvesting and preserving our environment. In order to reduce CO2 emissions at all Chrysler LLC plants, we are striving to use energy as efficiently as possible, as well as employing low-carbon energy sources wherever possible. This approach allowed our manufacturing facilities to reduce absolute CO2 emissions by more than 17% from 2002 to 2006.

5. We will continue to improve our manufacturing productivity, in fact we now equal Toyota as America’s most productive automaker in terms of hours of assembly per vehicle, according to Oliver Wyman’s The Harbor Report North America 2008.

6. We will empower American ingenuity to build smarter vehicles using smarter materials. Chrysler LLC is committed to reducing the different types of plastics used in their vehicles, eliminating harmful substances and increasing the recycled material content in our vehicles.

This is our commitment to you, the American people. We ask that you log onto GrabDemocracyByTheHorns.com and urge your Congressperson to support the American auto industry.