Dodge “twofer” deal details

Some time ago, a dealer offering “two for the price of one” made national news, with some outlets scoffing at the apparent worthlessness of Chrysler vehicles. A new Automotive News article, however, shows that the discounts are not nearly as deep as one would expect.  

Bettenhausen Dodge of Tinley Park, Illinois started a “buy two cars for the price of one” promotion in October; customers could get a new car and a specific used car as a package. For example, buyers of a new $27,590 Dodge Dakota – a vehicle that was especially hard hit in sales – would include a 2008 PT Cruiser with 17,700 miles. The customer would pay the list price on the Dakota, passing up nearly $11,000 in dealer incentives and customer rebates; the PT Cruiser’s sticker price was around $11,000. Together, then, the savings were around $5,300, which is in the realm of skilled customer bargaining.

Unfortunately for the dealership, their primary sales block – lack of credit for customers – remains, and the promotion, though it garnered considerable publicity outside of their selling area, has not had the expected impact on sales.