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Chrysler to track customers more carefully January 8th, 2009 by DaveAdmin
Chrysler is introducing a new metric for customer satisfaction and loyalty, the Customer Promoter, this week. The Customer Promoter Score is a “simple and clear measure of how our customers feel about our brands, our dealers and our vehicles over a five year lifecycle.” The company promises more details on the “CPS” over the next few weeks. |
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