Chrysler sales down 48%

“The industry appears to have stabilized, as it’s been fairly level for the past four months,” said Jim Press, Vice Chairman and President, Chrysler LLC. “We know where the bottom is, and as the economy struggles to recover, vehicle sales should follow.”

“Chrysler retail sales and share were well above expectations, which shows the real strength of our dealers and products in the marketplace in spite of a month filled with troubling headlines,” said Press.

Press added, “This gives us reason for optimism as we begin working on our new alliance and restructuring plans.” 

April Sales Highlights

• Jeep Wrangler continued its strong, upward sales trend, with April sales up seven percent (9,336 units) year-over-year compared to April 2008
• Sales of the 2009 Dodge Challenger were up 11 percent (2,619 units) in April compared to March
• Retail sales of the 2009 Chrysler Town & Country increased six percent in April compared to March
• The all-new 2009 Dodge Ram truck continues to capture the attention of consumers and increase its market share; sales of the all-new 2009 Dodge Ram Quad Cab model increased 26 percent compared to March 2009

The Company finished the month with 336,913 units representing a 114 day supply.  Inventory is down 20 percent compared with April 2008, when it totalled 422,353 units.

“By adding GMAC as our preferred lender for Chrysler dealer and consumer business, the foundation is being laid for a stronger, reborn car company,” said Steven Landry, Executive Vice President, North American Sales and Marketing, Global Service and Parts – Chrysler LLC. “As a bank holding company with access to a variety of funding sources, GMAC offers the best long-term finance options for Chrysler dealers and customers.”

May Incentives

Chrysler LLC will extend through May 4 the Employee Pricing Plus Plus program, which offers the employee price to all customers purchasing or leasing new 2009 Chrysler, Jeep or Dodge vehicles. Customers may also qualify for 0 percent financing for up to 48 months through Chase bank.  In addition to the employee price, customers are eligible for cash discounts of up to $3,500 on 2009 model year vehicles.  Also, there are great deals on any 2008 models in stock.