Landry provides dealership criteria
Steve Landry, Executive Vice President, North American Marketing and Mopar Parts and Service, provided the criteria used for selecting dealers which would continue to have a Chrysler, Dodge, or Jeep franchise:
“The process to evaluate dealers was a thorough, rigorous process that used a data-driven metric that included the following factors:
- Minimum Sales Responsibility
- A scorecard that measured sales, share, shipments, customer satisfaction index, service satisfaction index and warranty repair
- Facility (capacity, Millennium II standards)
- Location (optimum retail area)
- Dual (Dealer is dualed with a competing manufacturer)
- The market’s total sales potential”
Landry pointed out that 44% of the dealers losing their franchise have another company’s franchise already and can continue selling that brand. Likewise, 83% of the dealers losing their franchise sell more used vehicles than new ones. He also pointed out that the plan to consolidate dealerships and have every one sell all three brands was critical to the decision not to make overlapping products.
