Cadillac does well, Jeep does not, in U Mich survey

Cadillac joined Lexus at the #1 place in customer satisfaction in the annual University of Michigan survey of automakers. The director of the survey, Claes Fornell, credited the improvements to the loss of “disgruntled” customers, which let the domestic automakers focus more on their core markets. Regardless of the reason, the Chrysler hit the average (84), beating Chevrolet and Ford; Dodge scored 81, beating Kia and Mazda; and Jeep was second to last, beating Nissan.

Niche automakers fared poorly, with an average score of 80. These would presumably include Porsche, Isuzu, Acura, and other low-volume automakers who were missing from the main rating list.

Here is the list:

• 89: Cadillac, Lexus
• 88: Buick, Honda, Lincoln-Mercury
• 87: BMW
• 86: Mercedes, Toyota, Volkswagen
• 85: Hyundai
• 84: Average; Chrysler, Saturn
• 83: Chevrolet, Ford
• 82: GMC
• 81: Dodge, Kia, Mazda, Pontiac
• 80: “All others”
• 79: Jeep
• 78: Nissan

The list appears to list automakers alphabetically within a particular score.

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