Chrysler seeking new ad agencies

One of Daimler’s first acts after acquiring Chrysler was to consolidate advertising at BBDO, dropping Jeep’s agency, which was known for distinctive, effective ads. For the next nine years, particularly in more recent years, Chrysler’s advertising was often critiqued for not providing customers with a reason to buy the products. In some ads, older Chrysler products were treated poorly; some ads were risqué. There were also some memorable ads, such as “That thing got a Hemi?”

Now, Automotive News’ Rupal Parekh wrote that Chrysler is looking to other agencies for ideas for the fourth quarter ads. BBDO will remain in charge of account management and planning, and will be invited to join in the idea search; its contract expires in January.

Fiat works with numerous ad agencies, instead of using a single source.