It hasn’t been officially confirmed, but Dodge passenger cars are likely to get a new logo as part of the brand shakeup at Chrysler Group LLC. With the separation of the truck operation into the new “Ram” brand, Dodge cars will no longer wear the stylized mountain goat that has been the symbol of Dodge products since Avard Tennyson Fairbanks (1897-1987) designed it as a hood ornament for the 1932 model year. Instead, sources say the cars will have a new trademark with the word “DODGE” inside a crest while the new Ram brand trucks, which will likely include rebadged versions of the Iveco Daily and Ducato vans, will wear a design similar to the current Dodge logo.
The same sources claim Chrysler’s winged logo will be changed as well. The wings will be shorter and more stylized and the traditional Chrysler seal will be replaced by a blue rectangle containing the word “CHRYSLER.”
Chrysler Group is scheduled to release its five-year business plan next month and the are some indications the release could come sooner as more and more questions are being raised about the changes being made by new CEO Sergio Marchionne.
Rumors have been floating around for years about a potential supercharged Viper. It appears that it is finally happening, but it is not a factory built package. Instead, it was developed by Arrow Racing, which has Chrysler’s permission to modify the computer programming. It will be sold at the largest Viper dealer in the country, The Viper Exchange a/k/a Tomball Dodge. There are [...]
Hellcat Grand Cherokee. The term sends shivers of revulsion or anticipation down people’s spines. Revulsion if you are a hardcore Jeep offroad type or any executive at AMG, BMW’s M, or Porsche’s SUV division. Anticipation if you are anyone else with a pulse. Nothing official has been said about a Grand Cherokee coming with the already legendary Hellcat installed, and there is not likely [...]
This week, reliable source oh2o wrote that the Viper ACR would start production in July of 2015 as a 2016 model year car. How much of the concept Viper ACR , which was shown at the 2014 SEMA show, will carry through to production is unknown. We can surmise that the enormous carbon ceramic brakes will make it to production, along with [...]
Recently, Automotive News’ Larry Vellequette reported that Chrysler planned to boost the price their least expensive minivan to around $26,000. This resulted in an extensive discussion on Allpar’s forums, with some outrage over the high entry price. Going back to 2000, when minivan sales were still thriving and Chrysler was the undisputed king of the North American mini-market, we see the [...]