It hasn’t been officially confirmed, but Dodge passenger cars are likely to get a new logo as part of the brand shakeup at Chrysler Group LLC. With the separation of the truck operation into the new “Ram” brand, Dodge cars will no longer wear the stylized mountain goat that has been the symbol of Dodge products since Avard Tennyson Fairbanks (1897-1987) designed it as a hood ornament for the 1932 model year. Instead, sources say the cars will have a new trademark with the word “DODGE” inside a crest while the new Ram brand trucks, which will likely include rebadged versions of the Iveco Daily and Ducato vans, will wear a design similar to the current Dodge logo.
The same sources claim Chrysler’s winged logo will be changed as well. The wings will be shorter and more stylized and the traditional Chrysler seal will be replaced by a blue rectangle containing the word “CHRYSLER.”
Chrysler Group is scheduled to release its five-year business plan next month and the are some indications the release could come sooner as more and more questions are being raised about the changes being made by new CEO Sergio Marchionne.
Dodge has released pricing for the full Charger lineup, starting with the V6/eight-speed Dodge Charger SE at $28,990 (all prices include $995 destination for the “49 states”). Charger was thoroughly renovated for the 2015 model year, with a new look, suspension and electronics revisions, a standard eight-speed automatic for ever engine, and other upgrades. The top Charger, the SRT Hellcat, has [...]
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
Keeping a years-long tradition, Chrysler today released a number of “teaser images” for concepts to be revealed at the SEMA aftermarket show in Las Vegas, Nevada. Each brand is covered, though Chrysler has but one car — the 200S. That can be explained by the status of the brand’s three cars: the 2015 300 has yet to be launched, and the [...]
Allpar’s informal sources have agreed that there are plans for a new Dodge Viper ACR, debuting for the 2016 model year, possibly replacing the current TA (Time Attack) model. Artist suzq044 provided the following rendering, which uses SRT’s trademark black wheels and a Dodge concept-car semi-rendering. The Viper ACR may have a mild power boost, but will be mainly a suspension and/or airflow upgrade, to increase track [...]
The 2017 Jeep Wrangler may leave its historic steel body-on-frame construction and Toledo plant behind, according to Chrysler CEO Sergio Marchionne, as quoted by Automotive News’ Larry Vellequette. The current Wrangler has good mileage for rugged four wheel drive vehicles, but poor economy overall, at around 17/21 mpg (depending on model and transmission). Mr. Marchionne said the Wrangler will need to lose weight [...]