It hasn’t been officially confirmed, but Dodge passenger cars are likely to get a new logo as part of the brand shakeup at Chrysler Group LLC. With the separation of the truck operation into the new “Ram” brand, Dodge cars will no longer wear the stylized mountain goat that has been the symbol of Dodge products since Avard Tennyson Fairbanks (1897-1987) designed it as a hood ornament for the 1932 model year. Instead, sources say the cars will have a new trademark with the word “DODGE” inside a crest while the new Ram brand trucks, which will likely include rebadged versions of the Iveco Daily and Ducato vans, will wear a design similar to the current Dodge logo.
The same sources claim Chrysler’s winged logo will be changed as well. The wings will be shorter and more stylized and the traditional Chrysler seal will be replaced by a blue rectangle containing the word “CHRYSLER.”
Chrysler Group is scheduled to release its five-year business plan next month and the are some indications the release could come sooner as more and more questions are being raised about the changes being made by new CEO Sergio Marchionne.
FCA CEO Sergio Marchionne has long expressed his desire to slash the number of Fiat and Chrysler platforms, emulating Volkswagen’s “back to the future” move of putting just about everything onto a single platform. Mr. Marchionne has allowed major exceptions; the combination of an over-ambitious plan and a grip on reality delayed the Jeep Renegade and some other cars, because the [...]
The Ram 1500 faced down the aluminum-bodied Ford F-150 and new Chevrolet Silverado in Motor Trend’s half-ton truck shootout. The three contenders were put through a broad array of testing, including a 260-mile drive through California and Arizona. Measurements included: Testing without load: 0-60 mph and 1/4-mile acceleration, 60-0 mph braking, and maximum lateral grip (Ram was Limits-handling without load: closed-course cornering, braking, [...]
We may have the first clear 2017 Chrysler Town & Country minivan spy shots, adding to a small “phone pic” shot posted some time ago. The vehicle, parked with the Chrysler Technical Center in sight, has camouflage and padding, but you can clearly see the openings for the side and front door handles. The photo gives some idea of the relatively length [...]
This year’s winners of the prestigious Ward’s Top Ten were (in alphabetical order) the BMW 5-series electric motor, the Corvette Stingray’s 6.2 liter V8, the Dodge Challenger SRT Hellcat V8, the Ford Fiesta three-cylinder, one-liter turbo, Hyundai Tuscon fuel cell vehicle, Mini Cooper 1.5 turbo three cylinder, the Ram 3-liter VM diesel, Subaru WRX four-cylinder turbo, VW Golf 1.8 liter [...]
Some time ago, Sergio Marchionne, head of Fiat Chrysler, said that the only way to reboot Alfa Romeo would be by amortizing engineering costs with Dodge. That’s gone down the memory hole, now. It had to. The Alfisti will have fitsies if they overtly share with Chrysler. The D-RWD platform is now Giorgio, an Italian name for something developed largely in Auburn [...]