It hasn’t been officially confirmed, but Dodge passenger cars are likely to get a new logo as part of the brand shakeup at Chrysler Group LLC. With the separation of the truck operation into the new “Ram” brand, Dodge cars will no longer wear the stylized mountain goat that has been the symbol of Dodge products since Avard Tennyson Fairbanks (1897-1987) designed it as a hood ornament for the 1932 model year. Instead, sources say the cars will have a new trademark with the word “DODGE” inside a crest while the new Ram brand trucks, which will likely include rebadged versions of the Iveco Daily and Ducato vans, will wear a design similar to the current Dodge logo.
The same sources claim Chrysler’s winged logo will be changed as well. The wings will be shorter and more stylized and the traditional Chrysler seal will be replaced by a blue rectangle containing the word “CHRYSLER.”
Chrysler Group is scheduled to release its five-year business plan next month and the are some indications the release could come sooner as more and more questions are being raised about the changes being made by new CEO Sergio Marchionne.
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