Chrysler & Dodge to be rebadged for Europe

The new Chrysler and Dodge logos will not be appearing on cars destined for the European market after 2011. Instead, cars sold in the North American market as Chryslers and Dodges will be badged as Lancias and Fiats. The move is designed to save money by reducing distribution costs.

The Chrysler Voyager minivan will appear as the replacement for the Lancia Phedra and hte next-generation 300C will be sold as the successor to the upscale Lancia Thesis. The next Sebring and the new midsize crossover will also wear Lancia badges. The Dodge Journey will become the replacement for the large Fiat Ulysse minivan and the Fiat Chroma will be a re-branded version of the upcoming Dodge mid-size sedan.

As was confirmed yesterday, Jeep will be hte only CHrysler brand that will be sold in Europe under its own name.