New Chrysler logo

Chrysler filed a new trademark, as Allpar reported in early October (Autoblog kindly noted the earlier report), which incorporates the word “Chrysler,” rather than the round logo, into a new, streamlined wing design. The design is somewhat less ornate and probably less expensive to manufacture. The colors may be changed, as they are not claimed as part of the mark.

The older wing is shown below for reference:

Jalopnik posted a graphic history of Chrysler logos, using Allpar’s history of Chrysler logos (with permission).