Jeep ranks No. 1 in resale value

When it comes to keeping its value, Jeep is the top brand according to Kelley Blue Book. he iconic Jeep brand ranks as the top domestic brand in

According Kelley Blue Book’s annual kbb.com 2010 Residual Value Study, new 2010 Jeep brand vehicles will bring 35.7 percent of their original value after five years. that’s more than three percent above the industry average.

“This achievement is a testament to the strength and heritage of the Jeep brand,” said James Bell, an executive market analyst for Kelley Blue Book. “The word ‘Jeep’ has long stood for strength, portraying the vision of what a Jeep is, and what it can do. The Wrangler has, and continues to be the backbone of this marque, drawing a strong and loyal following, helping to maintain its value.”

Though eight of the top ten brands in the study declined when compared to their 2009 values and the industry average dropped 1.6 percent. Jeep’s resale value improved 2.8 percent for 2010.

“We are pleased that the Jeep brand has been recognized by Kelley Blue Book for earning the highest resale value among domestic brands, and that Jeep has improved significantly in a difficult year that has seen the industry decline,” said Mike Manley, President and CEO of the Jeep brand. “The Jeep brand’s high resale value is a testament to a legendary, iconic brand that provides consumers an array of SUVs that deliver a unique blend of freedom and adventure, capability, best-in-class claims and value.”

Thanks to Mike’s Totally Free Jeep News Now for the tip!