Maserati and Ferrari to join Chrysler NAIAS displays
The North American International Auto Show in Detroit will publicly link Fiat’s high-end Ferrari and Maserati brands with Chrysler, by moving the luxury-performance automakers into Chrysler’s display area. The brands have traditionally been next door to other luxury automakers, such as Ford’s Aston Martin, BMW’s Rolls-Royce, Volkswagen’s Bentley, Lamborghini, and Spyker.
The Lancia Delta midsize car, which will be sold as a Chrysler, and the Fiat 500 will also be shown. Chrysler will sell some Lancia cars in the US, which will in future be designed with Chrysler in mind, while Lancia will sell some Chrysler cars, including the Sebring and 300C, in Europe. The Fiat 500 will be sold as a Fiat.
Chrysler once owned a stake in Maserati, and the two companies jointly produced the Chrysler TC by Maserati.
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