Chrysler will produce Super Bowl ad
Chrysler will return to the Super Bowl for the first time since 2004 and be the first U.S. automaker to advertise there in two years. While auto advertising has been a staple of the Super Bowl mix for years, all three Detroit automakers pulled out in 2009 because of the crash of the auto market and the need to conserve cash.
The 60-second ad, which will air in the first half, will promote the Dodge Charger and may be criticized because of its cost, sure to be in the millions of dollars. However, the company believes it is important to have a high-profile event raise public awareness of the new Chrysler.
“Most American consumers do not realize we have emerged from bankruptcy, so the Super Bowl is a great way to reach out to our consumers to let them know we are still here,” said company spokeswoman Dianna Gutierrez.
