Dodge to use new agency

Dodge announced it would use Wieden+Kennedy as its agency of record; the Oregon-based firm created Nike’s “Just Do It” and will take over from BBDO Detroit. Each Chrysler brand now has its own agency, Fallon for Chrysler, Global Hue for Jeep, and Richards Group for Ram. (No agency has been specified for Mopar.)

Fiat Group uses a different agency for each brand, and Olivier Francois, head of Chrysler marketing, said this was essential for establishing distinct identities. Each agency was chosen for its fit with the brand.

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