Chrysler, Lancia to share stand in Geneva

Automotive News Europe is reporting that Chrysler and Lancia will share a stand at the Geneva Auto Show in March. The two brands, destined for integration under CEO Sergio Marchionne’s master plan, will also do a joint presentation for the motoring press.

While neither brand has any new vehicles to display, there’s been no decision announced as to whether the Chrysler-badged Lancia Delta unveiled for the Detroit Auto Show will be on the stage. That vehicle was prepared to get an idea of how American consumers might respond to a larger hatchback instead of the traditional sedan.

Marchionne’s plans call for four Chrysler vehicles the 300, Town & Country and the Sebring sedan and convertible, to be merged with the Lancia line with new vehicles appearing in 2011. Cars to be sold in Italy would wear the Lancia badge while those sold outside Italy would carry Chrysler colors.

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