Fiat fans get first shot at Special Edition Cinquecento

Fiat fans attending the 2010 Fiat Freak-Out, the annual convention of Fiat-Lancia Unlimited, North America’s largest Fiat-Lancia enthusiast club, were given a special surprise on Sunday when Laura Soave, the head of Fiat North America, arrived at their closing dinner and made them an exclusive offer. These long-time enthusiasts of the Fiat brand and vehicles, including some whose dedication has lasted for almost 27 years, were given the first opportunity to place reservations and select their vehicle build number for the unique Fiat Cinquecento ‘Prima Edizione’ (First Edition) model. A total of 500 of these collector-edition Fiat 500 models will be sold in the United States.

“The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Soave. “For over a quarter of a century, the members of this Club have kept the spirit of the Fiat and Lancia brands alive in North America through their unique and passionate support for true Italian design. We really value their loyalty, and the Prima Edizione is our gift of appreciation to these fans on behalf of Fiat North America.”

The Fiat 500 Prima Edizione will be exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray). These limited-edition Fiat 500 models will be equipped with a manual transmission and will feature an exclusive Prima Edizione badge. Each of the 500 Prima Edizione vehicles will feature a sequential VIN and badge according to production order.

Fiat North America will also offer other Fiat fans the opportunity to reserve their Prima Edizione model, up to a limit of 500, via a special website that will be made available at a later date through www.ciaofiat.com.

For more information about Fiat-Lancia Unlimited, visit their website.

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