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New colors for Ram commercial trucks

The Ram Truck brand today announced it will add “National Fire Safety Lime Yellow” to its paint options for 2011 Ram commercial trucks, including 2500/3500 Heavy Duty pickups and 3500/4500/5500 Chassis Cab trucks. The color, which has been requested by customers, is generally used on emergency and government agency vehicles. The new color is available for immediate order.

“Commercial truck buyers are at the center of our business,” said Ram Truck Brand President and CEO Fred Diaz. “To be successful in this business, you have to listen to your buyers. Emergency vehicles provide a vital community service. That’s why Ram Trucks offer proven, reliable, durable products that meet the needs of the municipalities that rely on them. Not only are Ram Trucks hard workers, but because our customers asked for a high degree of personalization, they’re also available in thousands of configurations to meet a wide range of uses.”

Ram Truck manufacturing operations can fulfill special paint orders with a minimum batch size of 10 trucks, although any one customer may order as few as a single vehicle (including National Fire Safety Yellow).

Ram Truck offers the following special low-volume paint color options for 2500 through 5500 models:

• Black
• Bright Red
• Dark Brown
• Detonator Yellow
• Light Cream
• Light Green
• Omaha Orange
• School Bus Yellow
• Timberline Green Pearl
• Yellow
• National Fire Safety Lime Yellow

The Ram Truck team is also in the process of introducing eight additional colors to the low-volume paint palette in the near future, which will bring the total to 31 available paint colors. The new colors, coming soon on Ram Heavy Duty and Chassis Cab trucks include:

• Case IH Red
• Case Construction Power Tan
• New Holland Agriculture Blue
• New Holland Construction Yellow
• D.T. Green
• Green Angel
• S.R. Green
• Robin Egg Blue

The availability of Ram Trucks in Case and New Holland paint colors provides customers, dealers and service operations with a convenient way to create a visually coordinated vehicle collection

“When a Case IH farmer sees red, he knows he’s getting efficient power and productive comfort – - from his tractor down to his truck.” — Duane Nelson, Case IH Director of Global Brand Management.

“To New Holland Ag farmers, ‘blue’ means smart design and strong-built, qualities they want in all their hard-working vehicles.” — David Greenberg, Senior Marketing Director for New Holland Agriculture, North America.

“To Case Construction Equipment customers, Power Tan means power, productivity and reliability — the same attributes associated with tough and dependable Ram Trucks.” — Ion Warner, Senior Marketing Director, CNH Construction.

“New Holland Construction delivers products that are built around the customer. With a great portfolio of construction equipment, New Holland exceeds customer expectations, just like Ram trucks.” — Ion Warner, Senior Marketing Director, CNH Construction.

Additional special paint colors will be added to the Ram commercial truck palette based on customer demand and 10-order minimum batch size requirements.

Ram Truck specialty paints are a $400 option.

Ram Heavy Duty and Chassis Cab trucks are also available in the following standard and optional colors:

• Bright Silver Metallic
• Bright White
• Brilliant Black Crystal Pearl
• Deep Cherry Red Crystal Pearl ($225 option)
• Hunter Green Pearl
• Deep Water Blue Pearl ($225 option)
• Flame Red
• Mineral Gray Metallic
• Rugged Brown Pearl
• White Gold Metallic
• Saddle Brown Pearl (pickups only)
• Sagebrush (Laramie Longhorn pickups only)

Ford’s towing claims: brag or bluff?

Ram-3500-Ford-450-Web

In today’s print edition of Automotive News, Larry Vellequette wrote about one more facet of the ongoing battle for bragging rights among pickup manufacturers. This time, Ram is engaged in a tussle with Ford over top towing rights. Ford claims the championship over the Ram 3500, saying its 4X4 crew cab heavy-duty pickup can tow 31,200 pounds, 1,200 more than the Ram 3500 regular cab 4X2, which Chrysler maintains has “best-in-class” towing....

Proxy service advises merger approval

FCA-GreenLight-Web

San Francisco-based Glass, Lewis & Co. has recommended that its clients approve the Fiat Chrysler merger this Friday. Glass Lewis is one of the two leading proxy service companies in the world, the other being ISS which last week advised its clients to vote down the merger. According to a Reuters report, the company said the benefits of the merger outweigh concerns about voting rights....

Does Enders-Stevens strategy open the door for Johnson?

NHRA-Johnson-Enders-Web

NHRA Pro Stock points leader Erica Enders-Stevens didn’t race at Sonoma and she won’t be competing at the Northwest Nationals in Seattle. Elite Motorsports owner Richard Freeman two-event “holiday” at the Mile-High Nationals in Denver. Despite her very impressive racing resume, Enders-Stevens lacks a real sponsor and it’s likely this was a major consideration, especially since she had built up a 241-point lead over Allen Johnson, who is second in the point standings, at the end of the Summit Racing Equipment NHRA Nationals in Norwalk, Ohio....

Coughlin clinches Countdown berth in Sonoma

NHRA-Johnson-Coughlin-Countdown-Web

Jeg Coughlin Jr. became the second Mopar driver to clinch a spot in the six-race Countdown to the Championship that will determine the Mello Yello NHRA Pro Stock world championship. Coughlin joined teammate Allen Johnson in the Countdown after making it to the Pro Stock semifinals in the NHRA Sonoma Nationals that ran this weekend at Sonoma Raceway....

Categories: Ram and other trucks.


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