Jim Choate turned up numerous new trademark applications by Chrysler, including some that show new directions.
- Torqueflite. The beloved transmission that combined rugged durability with efficiency, used by luxury European automakers as well as Chrysler, may lend its name to the new eight or nine speed automatics.
- Selec-Speed, a vehicle speed controller for off-road driving, is presumably meant for Jeeps.
- Skydome is presumably to be used for large sunroofs.
- Jeep Arctic is presumably to be a Wrangler model, but could be the name of the Liberty replacement.
- EcoVoyager is intended for a concept car; Voyager was the name of the Plymouth minivan, and is still used by Chrysler for its export vans (Chrysler and Lancia Voyager). A concept Chrysler crossover by this name was shown in 2008.
- Scamp, the Plymouth version of the Dart Swinger and an Omni-based pickup, has been registered for cars; it may be applied to the B-sized Fiat import, or to the new C-sized Avenger replacement. Our bet is on the B-sized import; but it could also be applied to a light pickup.
A possible new Viper badge was also shown:
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
The Challenger Hellcat is a hot image car for Dodge, and the brand’s leader has already said he wants to get as many out to the public as possible, suggesting to dealers that they not tack on $10,000 (or higher) surcharges as they did to hot cars in the past — from Vipers to PT Cruisers. While his calls may [...]
The planned Dodge Dart SRT will be enabled by a brand new series of four-cylinder engines, which some insiders say are a joint effort of Chrysler and Fiat, merging aspects of existing designs from both companies. Originally, the engines, dubbed “Hurricane” after military aircraft (and likely referencing vintage Jeep engines as well), were thought to be merely turbocharged versions of the existing 2.0 or [...]
Dodge’s use of Cummins diesels back in 1989 succeeded beyond expectations, reviving a nearly dead truck line. When the company added a VM diesel to the Ram 1500, sales were, again, much better than expected. Chrysler had predicted a 10% take rate, perhaps up to 15%; but Allpar reported in August that the line was running up to 25% diesels when the engines were [...]