Chrysler, Dodge, and Jeep news from Allpar

New ads to feature “Guts. Glory. Ram.”

Taking a page from the Old West, Ram Truck’s new national advertising campaign is built around the brand’s new tagline: “Guts. Glory. Ram.”

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts,” said Olivier Francois, head of marketing for Chrysler Group. “The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers,” said Fred Diaz, CEO of the Ram Truck Brand and Chrysler de Mexico. “The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

“Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

Television: Every element of the TV ads was selected to convey the authenticity of the era. Throughout the campaign Ram is positioned as the cowboy’s faithful companion. All of the following television spots can be seen at www.ramtrucks.com/gutsglory or www.youtube.com/ramtrucks.

“Code of the West” – Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff” – Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking” – What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress” – Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

Hellcat ring-tones

If you can’t afford $60,000 or more for the real thing, or the insurance surcharges for driving a 707 horsepower car (even if you promise to use the 500-hp black fob), Dodge will help out by providing a Hemi Hellcat ring-tone for your phone. The ringtone can be heard and downloaded from  www.drivesrt.com/hellcatringtone....

Fiat-Chrysler profits plunge in second quarter

Fiat-Immigrant-Plunge-Web

Fiat S.p.A. announced its second-quarter results from Turin this morning for what could be the last time, if shareholders approve the Fiat-Chrysler merger on Friday. Worldwide shipments rose 2%, to 1.2 million, in the second quarter as revenues rose 5% to $31.2 billion NAFTA region shipments grew 10% while Asia Pacific (APAC) region jumped 42%....

Italian action could help Fiat-Chrysler

Fiat-2014Cross-Web

According to a report in Italian financial newspaper Il Sole 24 Ore, the government is considering offering tax incentives to boost car sales in the country. “We are thinking of using fiscal levers to encourage a renewal of our car stocks,” Transport Minister Mauritzio Lupi said today. “We are evaluating this project because that is what it means to have an industrial policy for this country.” “We have the oldest fleet in Europe,” Lupi went on to say....

Charger squads: still 5-speeds?

2015-Charger-pursuit

Allpar’s sources tell us that, despite the clear acceleration and fuel-economy benefits of the eight-speed automatic, the police are demanding that Dodge stick with the old Mercedes five-speed on Charger squad cars. In 2014, both police and civilian Chargers had the five-speed, though civilians got the eight-speed with the V6 — and in 2015, the eight-speed will be the only transmission in any civilian Dodge Charger, including the SRT....

Categories: Promotion and Pricing, Ram and other trucks.


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