According to figures released by Edmunds.com, Chrysler Group, which posted the largest sales gain of the Detroit automakers in June, spent an average of $2,601 on incentives, less than Ford ($2,859) or General Motors ($2,951). Mercedes-Benz spent the most in June, $3,434, while its Smart brand spent the least at $297. Chrysler Group incentives were down 20.2% from last June but up 8.4% from May.
The Jeep brand spent an average of $1,977 per vehicle on financial incentives last month, less than any other domestic brand and less than the industry average of $2,232. Dodge (including Ram) and Chrysler brands spent more than the industry average at $2,935 and $2,925, respectively, putting them fifth and sixth, behind Lincoln, Cadillac, Mercedes-Benz and Buick. Compared to June 2010, Jeep spending dropped $589, or 23.0%, while Chrysler spending fell $1,043 or 26.3% and Dodge spending went down $354 or 10.8 percent. Spending in May was higher: Dodge incentives climbed $273 or 10.3%; Chrysler spending rose $145 or 5.4% and Jeep added $82 or 4.3 percent.
June spending by manufacturer:
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Manufacturer | Jun-10 | Jun-11 | Change | Change | May-11 | Change | Change | |
---|---|---|---|---|---|---|---|---|
1 | Mercedes-Benz | $2,521 | $3,434 | $913 | 36.2% | $3,014 | $420 | 13.9% |
2 | GM | $3,893 | $2,951 | ($942) | -24.2% | $3,245 | ($294) | -9.1% |
3 | Ford | $3,182 | $2,859 | ($323) | -10.2% | $2,475 | $384 | 15.5% |
4 | Chrysler Group | $3,259 | $2,601 | ($658) | -20.2% | $2,400 | $201 | 8.4% |
5 | Mitsubishi | $1,957 | $2,368 | $411 | 21.0% | $1,717 | $651 | 37.9% |
6 | BMW | $2,758 | $2,295 | ($463) | -16.8% | $2,243 | $52 | 2.3% |
7 | Industry | $2,690 | $2,232 | ($458) | -17.0% | $2,122 | $110 | 5.2% |
8 | Mazda | $2,060 | $2,094 | $34 | 1.7% | $1,650 | $444 | 26.9% |
9 | Nissan | $2,594 | $2,033 | ($561) | -21.6% | $2,221 | ($188) | -8.5% |
10 | Toyota | $2,141 | $1,731 | ($410) | -19.1% | $1,250 | $481 | 38.5% |
11 | Geely (Volvo) | N/A | $1,665 | N/A | N/A | $1,739 | ($74) | -4.3% |
12 | Audi | $1,651 | $1,501 | ($150) | -9.1% | $1,315 | $186 | 14.1% |
13 | Suzuki | $1,319 | $1,468 | $149 | 11.3% | $1,403 | $65 | 4.6% |
14 | Kia | $2,058 | $1,373 | ($685) | -33.3% | $1,615 | ($242) | -15.0% |
15 | Honda | $1,489 | $1,154 | ($335) | -22.5% | $983 | $171 | 17.4% |
16 | Hyundai | $1,681 | $1,034 | ($647) | -38.5% | $1,082 | ($48) | -4.4% |
17 | Volkswagen | $2,029 | $804 | ($1,225) | -60.4% | $942 | ($138) | -14.6% |
18 | Subaru | $525 | $381 | ($144) | -27.4% | $375 | $6 | 1.6% |
June spending by brand:
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Brand | Jun-10 | Jun-11 | Change | Change | May-11 | Change | Change | |
---|---|---|---|---|---|---|---|---|
1 | Lincoln | $5,717 | $4,603 | ($1,114) | -19.5% | $4,181 | $422 | 10.1% |
2 | Cadillac | $5,920 | $4,044 | ($1,876) | -31.7% | $4,672 | ($628) | -13.4% |
3 | Mercedes-Benz | $2,554 | $3,502 | $948 | 37.1% | $3,085 | $417 | 13.5% |
4 | Buick | $2,900 | $3,048 | $148 | 5.1% | $3,828 | ($780) | -20.4% |
5 | Dodge | $3,289 | $2,935 | ($354) | -10.8% | $2,662 | $273 | 10.3% |
6 | Chrysler | $3,970 | $2,925 | ($1,045) | -26.3% | $2,780 | $145 | 5.2% |
7 | Chevrolet | $3,812 | $2,884 | ($928) | -24.3% | $3,164 | ($280) | -8.8% |
8 | GMC | $3,924 | $2,865 | ($1,059) | -27.0% | $2,860 | $5 | 0.2% |
9 | Ford | $3,006 | $2,787 | ($219) | -7.3% | $2,405 | $382 | 15.9% |
10 | BMW | $3,114 | $2,721 | ($393) | -12.6% | $2,725 | ($4) | -0.1% |
11 | Infiniti | $3,797 | $2,695 | ($1,102) | -29.0% | $3,063 | ($368) | -12.0% |
12 | Mitsubishi | $1,957 | $2,368 | $411 | 21.0% | $1,717 | $651 | 37.9% |
13 | Industry | $2,690 | $2,232 | ($458) | -17.0% | $2,122 | $110 | 5.2% |
14 | Mazda | $2,060 | $2,094 | $34 | 1.7% | $1,650 | $444 | 26.9% |
15 | Jeep | $2,566 | $1,977 | ($589) | -23.0% | $1,895 | $82 | 4.3% |
16 | Nissan | $2,418 | $1,970 | ($448) | -18.5% | $2,143 | ($173) | -8.1% |
17 | Toyota | $2,319 | $1,781 | ($538) | -23.2% | $1,295 | $486 | 37.5% |
18 | Volvo | $2,200 | $1,665 | ($535) | -24.3% | $1,739 | ($74) | -4.3% |
19 | Lexus | $1,254 | $1,627 | $373 | 29.7% | $1,134 | $493 | 43.5% |
20 | Audi | $1,651 | $1,501 | ($150) | -9.1% | $1,315 | $186 | 14.1% |
21 | Suzuki | $1,319 | $1,468 | $149 | 11.3% | $1,403 | $65 | 4.6% |
22 | Kia | $2,058 | $1,373 | ($685) | -33.3% | $1,615 | ($242) | -15.0% |
23 | Acura | $2,335 | $1,253 | ($1,082) | -46.3% | $979 | $274 | 28.0% |
24 | Honda | $1,394 | $1,143 | ($251) | -18.0% | $984 | $159 | 16.2% |
25 | Hyundai | $1,681 | $1,034 | ($647) | -38.5% | $1,082 | ($48) | -4.4% |
26 | Volkswagen | $2,029 | $804 | ($1,225) | -60.4% | $942 | ($138) | -14.6% |
27 | Scion | $574 | $678 | $104 | 18.1% | $682 | ($4) | -0.6% |
28 | MINI | $1,114 | $534 | ($580) | -52.1% | $532 | $2 | 0.4% |
29 | Subaru | $525 | $381 | ($144) | -27.4% | $375 | $6 | 1.6% |
30 | smart | $1,435 | $267 | ($1,168) | -81.4% | $73 | $194 | 265.8% |
31 | Mercury | $4,825 | N/A | N/A | N/A | N/A | N/A | N/A |