Fiat “Pink Ribbon” edition benefits breast cancer research
Fiat announces the introduction of the limited-edition 2012 Fiat 500 “Pink Ribbon” model. Produced in partnership with The Breast Cancer Research Foundation (BCRF), the collaboration allows breast cancer awareness advocates to express their support for the cause in modern Italian style.
“We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company,” said Laura Soave, Head of FIAT North America. “The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change.”
Just 250 Fiat 500 Pink Ribbon vehicles will be produced. They will be available at Fiat Studios next month. Fiat will donate $1,000 per purchase, with a minimum of $50,000 contribution to BCRF.
“At The Breast Cancer Research Foundation, we are constantly looking for ways to further breast cancer awareness during Breast Cancer Awareness month and beyond,” said Myra J. Biblowit, BCRF President. “The partnership with Fiat is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round. We are extremely appreciative of Fiat’s collaboration in this effort as the brand’s contributions will help fund innovative research that will advance the fight against breast cancer worldwide.”
Based on the 2012 Fiat 500 Lounge model, the Pink Ribbon edition is available in silver or white and features a signature dark pink bodyside stripe with “500” logo and an accenting “ribbon” in light pink.
The interior adds unique pink accents contrasting the black interior. The black leather front and rear seats have pink accent stitching on the perimeter and signature “500” logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats. For added detail, pink accents are hand-stitched through the black leather steering wheel and provide additional contrast in front of the body-color instrument panel bezel.
To top it off, the Pink Ribbon edition comes with a pair of uniquely designed Fiat 500 Pink Ribbon key fobs.
The Manufacturer’s Suggested Retail Price of the 2012 Fiat 500 Pink Ribbon is $22,500 (including $500 destination). For more information, visit www.fiatusa.com/500PinkRibbon.
