New Jennifer Lopez video for Fiat
As previously reported on Allpar on August 25 and September 4, Fiat has been working with actress/singer Jennifer Lopez on a new series of promotions. The first element is the placement of the Fiat 500 Cabrio in Lopez’s new music video, “Papi,” which goes live today. It’s the latest single from Lopez’s new album, “Love?” (Island Def Jam). A 30-second trailer for the video will also debut tonight during Monday Night Football on ESPN.
The ads that were being filmed while JLo was in LA shooting the video are scheduled to debut later in the year.
“Like the FIAT consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” said Olivier Francois, Chrysler’s Chief Marketing Officer. “Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’”
The 30-second trailer also will be on Facebook and YouTube beginning this evening.
