New Chrysler ad is poetry
The new ad for the 2012 Chrysler 300 features Edgar A. Guest’s 1917 poem “See It Through.” The 60-second television spot debuts Thanksgiving Day and the company says it blends the craftsmanship and quality of the Chrysler 300 with the spirit and toughness of the people of Detroit.
The spot opens with Muddy Waters singing “Mannish Boy.” As the song continues in the background, a voiceover recites “See It Through” as a Chrysler 300 drives through Detroit-area neighborhoods and people including Detroit Lions defensive lineman Ndamukong Suh standing in front of his Chrysler 300. It ends with “The New Chrysler 300. More Than Just Our Flagship” and an “Imported from Detroit” title card.
“This new ad is a humble thanksgiving nod to everyone who has believed in Chrysler’s resurgence,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “Year-over-year Chrysler brand sales were up 28 percent last month, the best October sales since 2007, and Chrysler 300 retail sales more than doubled. Chrysler has taken Guest’s words to heart, ‘seeing it through’ with sales growth and award-winning products like the best-in-class 31 mpg 2012 Chrysler 300. The 300 represents so much more than just our flagship vehicle.”
Edgar Guest (1881-1959) was Michigan’s one-and-only state poet laureate. Guest was born in England, but came to Detroit with his family when he was ten years old. He joined the Detroit Free Press in his teens and published his first poem in 1898. During his lifetime, Guest published some 11,000 poems that were syndicated in 300 newspapers across the nation. He also had a radio show for eleven years and a 1951 television show on NBC. “See It Though” is one of Guest’s most famous and oft-quoted poems.
The spot can be viewed on the Chrysler brand You Tube channel and Chrysler brand Facebook page.
