SRT to reveal 2013 NASCAR Charger in Vegas
Chrysler’s Street and Racing Technology (SRT) Motorsports team will unveil its new Dodge Charger for 2013 NASCAR Sprint Cup Series competition on Sunday, March 11 at Las Vegas Motor Speedway (LVMS). The date was confirmed by SRT CEO Ralph Gilles during a conference call today.
The reveal will take place in LVMS’ Neon Garage at 10:30 AM about two hours prior to the running of the Kobalt Tools 400. Along with the 2013 Sprint Cup Series car will be a production 2012 Dodge Charger R/T, giving fans and the media an opportunity to see the many features of the production Charger that have been incorporated into the new race car.
In October 2009, Dodge introduced the Challenger R/T as the “new car” for the 2010 NASCAR Nationwide Series season. “The reception for the Dodge Challenger was simply outstanding,” said Gilles. “It’s been another remarkable effort by our SRT Motorsports design and engineering teams and Penske Racing, working together with NASCAR, to achieve a Dodge Charger that embodies so many of the characteristics of the production version. Our team is confident, that even with the iconic design features incorporated into the Sprint Cup car, there has been no compromise in the area of competition.”
Gilles also announced the realignment of the Dodge and Ram NASCAR programs under the SRT Brand. The engineering and marketing teams are also included under the new SRT Motorsports umbrella.
Gilles welcomed Beth Paretta as the new Director of SRT Brand and Motorsports Marketing and Operations. Paretta came to SRT from Aston Martin, where her most recent post was Operations Manager for Aston Martin Lagonda managing sales, marketing, service and events in eastern North America. In 2009, Paretta was included in AutoWeek magazine’s list of ‘10 Secret People’ of the auto industry.
