Fiat and Francois put on a good show in LA
The video screen behind the introduction of the Fiat 500e said “Stop Global Warming: Start Global Hotness” but that slogan might just as easily apply to the presentation of the new 500e, 500L, 500L Trekking and the Fiat 500 Abarth Cabriolet.
In an amusing, and somewhat risque, presentation, Olivier Francois, Chrysler’s award-winning head of communications and head of the Fiat brand, presented not only the vehicles themselves, but a series of short films one hopes will eventually make it to television.
Catrinel Menghia, the captivating Romanian supermodel in the original Abarth ad, returns in “Topless,” one of those “how did they do that?” ads featuring a Ms. Menghia, a bikini and a very interesting scorpion. Other shorts include an exciting day at a test track with the 500e, and three funny films featuring the 500L.
Beats the heck out of Mike Rowe and Tim Allen.
The entire presentation, including the short films, is available to view on the Chrysler Communications Facebook page.
