The video screen behind the introduction of the Fiat 500e said “Stop Global Warming: Start Global Hotness” but that slogan might just as easily apply to the presentation of the new 500e, 500L, 500L Trekking and the Fiat 500 Abarth Cabriolet.
In an amusing, and somewhat risque, presentation, Olivier Francois, Chrysler’s award-winning head of communications and head of the Fiat brand, presented not only the vehicles themselves, but a series of short films one hopes will eventually make it to television.
Catrinel Menghia, the captivating Romanian supermodel in the original Abarth ad, returns in “Topless,” one of those “how did they do that?” ads featuring a Ms. Menghia, a bikini and a very interesting scorpion. Other shorts include an exciting day at a test track with the 500e, and three funny films featuring the 500L.
Beats the heck out of Mike Rowe and Tim Allen.
The entire presentation, including the short films, is available to view on the Chrysler Communications Facebook page.
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
The 2017 Jeep Wrangler may leave its historic steel body-on-frame construction and Toledo plant behind, according to Chrysler CEO Sergio Marchionne, as quoted by Automotive News’ Larry Vellequette. The current Wrangler has good mileage for rugged four wheel drive vehicles, but poor economy overall, at around 17/21 mpg (depending on model and transmission). Mr. Marchionne said the Wrangler will need to lose weight [...]
Keeping a years-long tradition, Chrysler today released a number of “teaser images” for concepts to be revealed at the SEMA aftermarket show in Las Vegas, Nevada. Each brand is covered, though Chrysler has but one car — the 200S. That can be explained by the status of the brand’s three cars: the 2015 300 has yet to be launched, and the [...]