Chrysler, Dodge, and Jeep news from Allpar

Fiat and Francois put on a good show in LA

The video screen behind the introduction of the Fiat 500e said “Stop Global Warming: Start Global Hotness” but that slogan might just as easily apply to the presentation of the new 500e, 500L, 500L Trekking and the Fiat 500 Abarth Cabriolet.

In an amusing, and somewhat risque, presentation, Olivier Francois, Chrysler’s award-winning head of communications and head of the Fiat brand, presented not only the vehicles themselves, but a series of short films one hopes will eventually make it to television.

Catrinel Menghia, the captivating Romanian supermodel in the original Abarth ad, returns in “Topless,” one of those “how did they do that?” ads featuring a Ms. Menghia, a bikini and a very interesting scorpion. Other shorts include an exciting day at a test track with the 500e, and three funny films featuring the 500L.

Beats the heck out of Mike Rowe and Tim Allen.

The entire presentation, including the short films, is available to view on the Chrysler Communications Facebook page.

New fours coming

Recently, Ralph Gilles commented that a new family of four-cylinder engines was coming to Chrysler in around eighteen months— just in time…

Chrysler plant cut energy use, got $1mm

Belvidere Assembly

Nicor Gas gave Chrysler’s Belvidere Assembly Plant in Illinois a rebate check for $1.3 million, the result of savings from three projects…

Dodge and Mötley Crüe kick off “Chance to be Bad”

Dodge-MotleyCrue

Dodge is kicking off the “Dodge Chance to Be Bad Giveaway” to tie in with its sponsorship of rock band Mötley Crüe’s…

V6: direct injection, turbos?

According to Allpar sources, Chrysler has resumed work on its original plans for the Pentastar V6 engine series: direct injection and forced…

Categories: Fiat and Fiat Brands.


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