Chrysler, Dodge, and Jeep news from Allpar

Chrysler US sales rose in November

Chrysler sold 122,565 vehicles in November 2012, 14% more than in November 2011, beating every November since 2007. This is the 32nd consecutive month of year over year sales gains, with increases in each brand (other than Jeep). Sales chief Reid Bigland said he was expecting bigger performance in December, as Northeasterners replaced flood damaged cars.

Fiat, the brand with the lowest volume, also posted the largest sales gain, of 123%, on the strength of 3,603 cars sold for the month.

Fiat 500, Dodge Journey, and Jeep® Wrangler each set sales records; Journey’s 77% sales gain beat all other Dodge gains for November. Caravan was up 42%, and Town & Country rose by 3%; Caravan was the minivan volume leader by a good margin for the month. Overall, Dodge sales shot up by 32%, making Dodge the volume leader.

Avenger sales rose 26% but 200 sales fell 9%; overall, it was a net mid-size gain with Avenger and 200 ending up roughly even in sales. Dart’s 4,489 sales, while possibly below Chrysler’s desired numbers, overcame the loss in Caliber and Compass sales combined. Dart sales are expected to slowly rise as more automatics make their way to customers, and as the car gains more visibility.

The big cars fared well, with Charger rising 24% (to 6,316), 300 rising 17% (to 4,759), and Challenger falling slightly (4%) to 2,868. Durango also put in a small 4% gain, to 4,091. Ram’s 23% gain, to 24,337 trucks sold in the month, is likely the most significant rise for the beancounters.

Year to date, the average transaction price for a Dart was over $22,000, the highest average transaction price in the non-luxury compact car segment and more than $5,000 higher than the Dodge Caliber. Dart just received its 20th award when it was named “Best Sedan” by Ruedas ESPN, the leading Spanish-language automotive radio show in the U.S.

Ram Truck sales were up 23%, racking up 31 months of consecutive sales gains. The Heavy Duty was up 26%, Light Duty up 24%. The Ram Cargo Van posted a 226% sales increase.

Jeep sales were down 3% due to the end of Jeep Liberty production (in August) and the effects of Hurricane Sandy on dealerships in the Northeast, one of Jeep’s strongest markets. Still, the Jeep Grand Cherokee had its best November sales since 2005 with sales of 13,619 units, the model’s second best sales month this year.

Model Nov 2012 Nov 2011 Change YTD 2012 YTD 2011 Change
Chrysler 200 7,371 8,065 -9% 116,396 77,820 50%
Sebring 0 0   0 2,380 -100%
Chrysler 300 4,759 4,066 17% 63,572 31,143 104%
PT Cruiser 0 0   0 1,328 -100%
Town & Country 6,636 6,446 3% 102,486 84,701 21%
CHRYSLER BRAND 18,766 18,577 1% 282,454 197,372 43%
Compass 2,715 4,262 -36% 37,104 43,454 -15%
Patriot 4,174 4,013 4% 57,444 50,247 14%
Wrangler 10,337 9,225 12% 130,124 111,045 17%
Liberty 4,202 5,201 -19% 71,975 60,523 19%
Grand Cherokee 13,619 13,545 1% 137,613 110,398 25%
Commander 0 0   0 105 -100%
JEEP BRAND 35,047 36,246 -3% 434,260 375,772 16%
Caliber 32 1,202 -97% 10,145 33,632 -70%
Dart 4,489 0 New 19,198 0 New
Avenger 7,132 5,643 26% 89,508 57,807 55%
Charger 6,316 5,099 24% 74,725 62,878 19%
Challenger 2,868 2,996 -4% 39,177 36,250 8%
Viper 0 5 -100% 20 161 -88%
Journey 6,569 3,711 77% 71,875 50,445 42%
Caravan 8,578 6,053 42% 127,308 98,983 29%
Nitro 0 1,661 -100% 3,269 22,445 -85%
Durango 4,091 3,947 4% 37,373 46,891 -20%
DODGE BRAND 40,075 30,317 32% 472,598 409,492 15%
Dakota 0 449 -100% 490 11,748 -96%
Ram P/U 24,337 19,739 23% 263,152 218,749 20%
Cargo Van 737 226 226% 6,401 518 New
RAM BRAND 25,074 20,414 23% 270,043 231,015 17%
Fiat 500 3,603 1,618 123% 40,065 17,444 130%
TOTAL 122,565 107,172 14% 1,499,420 1,231,095 22%
TOTAL CAR 36,570 28,694 27% 452,806 319,518 42%
TOTAL TRUCK 85,995 78,478 10% 1,046,614 911,580 15%

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Categories: Chrysler, Sales.


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