Chrysler, Dodge, and Jeep news from Allpar

Wrangler to stay “undiluted,” other Jeeps for India

Allpar asked Sergio Marchionne whether the company would be producing a version of a Jeep “such as the Wrangler” but at lower cost, for developing countries and markets such as India. While his answer focused on Wrangler by name (rather than, say, J-8), it appears that this is not in the works:

Not based on what I know today. I think we need to be very careful about touching Wrangler. I don’t want the cheap version of the Wrangler anyway.

The Wrangler is the Wrangler, so if we do anything else – and we will – it’s not going to be a Wrangler. It won’t be a degradation of the Wrangler brand, of the nameplate. I mean Wrangler is almost a brand within a brand and I think you need to be careful about protecting it for a variety of reasons.

2013 rubicon tenth anniversary

But that doesn’t mean that we will not be producing Jeeps in India, and in fact the portfolio that we’re looking at right now in terms of development does incorporate a substantial expansion of the Jeep portfolio in India but through other nameplates which currently exist in our world – within the Jeep world – and some of which will be coming in 2014.

The timeframe indicates the upcoming Punto-based subcompact Jeep, already announced, and possibly the Jeep Liberty/Cherokee.

Chrysler plant cut energy use, got $1mm

Belvidere Assembly

Nicor Gas gave Chrysler’s Belvidere Assembly Plant in Illinois a rebate check for $1.3 million, the result of savings from three projects…

Dodge and Mötley Crüe kick off “Chance to be Bad”

Dodge-MotleyCrue

Dodge is kicking off the “Dodge Chance to Be Bad Giveaway” to tie in with its sponsorship of rock band Mötley Crüe’s…

V6: direct injection, turbos?

According to Allpar sources, Chrysler has resumed work on its original plans for the Pentastar V6 engine series: direct injection and forced…

Trenton Engine wins the bronze

Chrysler’s Trenton Engine Complex, in a pleasant area just a half-hour southwest of Detroit,  has won bronze status for World Class Manufacturing…

Categories: Chrysler, Future Cars and Rumors.


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