Chrysler, Dodge, and Jeep news from Allpar

Jeep, Ram Super Bowl ads gain applause

“Not gonna lie. That Jeep commercial made me cry.”

“If you didn’t see it, you need to!”

The buzz is up on the Internet: Chrysler Group has scored again. The two two-minute ads created for Super Bowl XLVII were hits, receiving positive responses from viewers and pundits alike.

“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” said Chrysler CEO Sergio Marchionne. “Both the Jeep and Ram Truck brand’s campaign videos express Chrysler Group’s commitment to America and to helping build a better future for this great country.”

Jeep-Whole-Again-Web

The Jeep commercial, entitled “Whole Again” aired first. “Whole Again,” narrated by Oprah Winfrey and featuring visuals centered around American families waiting for their loved ones in the service to return. Chrysler calls it a “heartfelt letter” from the Jeep brand and American people to the service men and women of U.S. Military.

“It was an honor to lend my voice in support of those that serve us all,” said Winfrey.

The various Jeep vehicles glimpsed in the ad carry the markings of Operation S.A.F.E. Return, a charitable fund created by Jeep brand in cooperation with the USO to help returning military personnel with the transition to civilian life. Operation S.A.F.E. Return is funded in part by the donation of $250.00 from the sale of every 2013 Jeep Wrangler, Wrangler Unlimited and Patriot Freedom Edition vehicle.

“Whole Again” was created through Jeep brand’s partnership with GlobalHue of Detroit. If you missed it, the spot can be viewed at the Jeep website, www.Jeep.com/OSR, and on YouTube site at www.youtube.com/jeep. On the Jeep website, visitors can find information about how a post on Twitter can trigger a $1.00 donation to Operation S.A.F.E. Return.

Ram-Farmer-Web

The new Ram Truck spot, “Farmer,” was based on “So God Made a Farmer,” a tribute created in 1978 by the late Paul Harvey. It was part of a speech to a Future Farmers of America (FFA) convention and it was based on the Biblical account of the creation. In Harvey’s speech a caretaker was needed for the new world, so, on the eighth day, so the farmer appeared. The ad uses a recording of the legendary radio broadcaster reading his work.

Ram commissioned 10 noted photographers including National Geographic’s William Albert Allard and documentary photographer Kurt Markus to capture images of American farm life that were edited into a compelling visual.

The Ram brand has pledged up to $1 million to the National FFA Foundation based on the number of times the video is viewed.

“Farmer” was result of collaboration between Ram and the Richards Group of Dallas, Texas.

Watch both ads and see Michael Dickens’ commentary 

Proxy service advises merger approval

FCA-GreenLight-Web

San Francisco-based Glass, Lewis & Co. has recommended that its clients approve the Fiat Chrysler merger this Friday. Glass Lewis is one of the two leading proxy service companies in the world, the other being ISS which last week advised its clients to vote down the merger. According to a Reuters report, the company said the benefits of the merger outweigh concerns about voting rights....

Does Enders-Stevens strategy open the door for Johnson?

NHRA-Johnson-Enders-Web

NHRA Pro Stock points leader Erica Enders-Stevens didn’t race at Sonoma and she won’t be competing at the Northwest Nationals in Seattle. Elite Motorsports owner Richard Freeman two-event “holiday” at the Mile-High Nationals in Denver. Despite her very impressive racing resume, Enders-Stevens lacks a real sponsor and it’s likely this was a major consideration, especially since she had built up a 241-point lead over Allen Johnson, who is second in the point standings, at the end of the Summit Racing Equipment NHRA Nationals in Norwalk, Ohio....

Coughlin clinches Countdown berth in Sonoma

NHRA-Johnson-Coughlin-Countdown-Web

Jeg Coughlin Jr. became the second Mopar driver to clinch a spot in the six-race Countdown to the Championship that will determine the Mello Yello NHRA Pro Stock world championship. Coughlin joined teammate Allen Johnson in the Countdown after making it to the Pro Stock semifinals in the NHRA Sonoma Nationals that ran this weekend at Sonoma Raceway....

Johnson Clinches Countdown berth in Sonoma

NHRA-Beckman-Sonoma-Web

Allen Johnson has secured his place in the Pro Stock Countdown to the Championship, the six-event series the determines the World Championships of drag racing. Johnson joins Erica Enders-Stevens, who clinched her spot last weekend. Participation is limited to the top ten drivers in each pro class. There were three different top qualifiers in Pro Stock: Johnson had the No....

Categories: Chrysler, Ram and other trucks.


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Does Enders-Stevens strategy open the door for Johnson?


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