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Chrysler sales rise again

sales

Chrysler U.S. sales rose year-over-year again in February, but only by 4%, breaking an extraordinarily long streak of double-digit sales increases. Total sales were Chrysler’s best since 2008, at 133,521 vehicles. Dodge posted a 30% gain.

Chrysler’s results were in line with analyst estimates of about 4.4%.

Jeep sales did not increase, largely due to the end of Jeep Liberty production in mid-2012, and shortages due to the launch of a new Grand Cherokee and Compass. Factoring out the Liberty, Jeep sales would have been down just 1% and total Chrysler Group sales would have improved a much more healthy 9%. Sergio Marchionne said that March 2013 volumes may be lower than March 2012 due to launches of these vehicles and Ram Heavy Duty.

Eight vehicles set records in February, including the Dodge Dart, which rose 8% over January; the Dodge Challenger, with a 34% gain; and the Avenger, Journey, Patriot, Wrangler, 200, and 500 all set February records.

Ram pickup truck sales increased 3%; it was Chrysler’s top-selling vehicle in February, followed by the Chrysler 200 and the Dodge Grand Caravan. Chrysler Group finished the month with a 71 days of inventory (413,989 units).

Dodge posted its 21st-consecutive month of year-over-year sales gains with a 30% hike. The Challenger has been on a torrid sales pace for the last 13 months, setting nine sales records, including three all-time sales records, during that period.

Sales of the Light Duty Ram pickup increased 2% while Heavy Duty Ram sales were up 14%. The Ram 1500 diesel is due in the third quarter of 2013.

Chrysler brand sales were up 21% over January but fell 7% compared to the same month a year ago, despite strong gains with the Chrysler 200.

February 2013 – Model Feb 2013 Feb 2012 % Chg 2013 YTD 2012 YTD Change
200 11,446 9,717 18% 20,292 16,724 21%
300 5,023 7,670 -35% 10,348 12,630 -18%
Town & Country 8,614 9,621 -10% 15,139 15,258 -1%
CHRYSLER BRAND 25,083 27,008 -7% 45,779 44,612 3%
Compass 3,776 2,780 36% 6,892 5,120 35%
Patriot 6,329 5,120 24% 11,577 9,086 27%
Wrangler 10,091 9,319 8% 18,945 17,215 10%
Liberty 1,529 7,369 -79% 3,564 14,194 -75%
Grand Cherokee 9,439 12,724 -26% 20,504 23,407 -12%
JEEP BRAND 31,164 37,312 -16% 61,482 69,022 -11%
Caliber 32 1,847 -98% 45 2,996 -98%
Dart 7,720 0 NEW 14,874 0 NEW
Avenger 9,980 6,570 52% 19,608 12,267 60%
Charger 10,301 7,324 41% 16,712 12,861 30%
Challenger 4,911 3,669 34% 8,408 6,220 35%
Viper 0 1 20
Journey 7,530 6,248 21% 15,709 10,474 50%
Caravan 10,415 12,668 -18% 15,380 20,762 -26%
Nitro 931 2,090
Durango 4,749 3,435 38% 8,129 6,456 26%
DODGE BRAND 55,639 42,692 30% 98,866 74,146 33%
Dakota 139 294
Ram P/U 23,289 22,595 3% 43,763 40,504 8%
Cargo Van 538 548 -2% 1,051 954 10%
RAM BRAND 23,827 23,282 2% 44,814 41,752 7%
FIAT BRAND 3,302 3,227 2% 5,805 5,138 13%
TOTAL CHRYSLER GROUP LLC 139,015 133,521 4% 256,746 234,670 9%
TOTAL CAR 52,716 40,024 32% 96,093 68,856 40%
TOTAL TRUCK 86,299 93,497 -8% 160,653 165,814 -3%


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