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February from a Chrysler perspective

At first glance, February 2013 Chrysler Group sales might look disappointing, especially with Sergio Marchionne’s warning that this might be the last month in a nearly three-year string of year-over-year sales gains. However, comparisons to both February 2012 and January 2013 provide a bit of very important context.

In terms of percentage growth, February 2012 was a tough month to beat. February 2012 sales skyrocketed 40.4% compared to February 2011. January 2013 sales were up 16.4% over the first month of 2012. Yet Chrysler beat last February by 4.1% and beat January by 18.1%.

Despite sales that were down 17.8% from last February, the Dodge Grand Caravan came back to claim the top spot in the minivan segment, beating the second-place Toyota Sienna by more than 1,200 sales. The Chrysler Town & Country outsold the Honda Odyssey to take the third spot in the rankings. The Sienna still has the year-to-date lead by 1,610 sales. Total minivan segment sales were down 7.8% compared to February 2012 but still tallied up a respectable 40,317 units out the door.

The Ram was surprisingly weak last month, considering the full-size pickup segment was up 17.4%, well ahead of the overall industry gain of 3.7%. Ram sales growth of 3.1% was the smallest improvement of any of the six competing truck lines. GM’s spiff-laden Silverado and Sierra boasted the largest gains.

In fact, in a month where light truck sales took 1.8% more market share than they did in February 2012, Chrysler truck sales were off 7.7%, weighed down by the Jeep Liberty and a big dip in sales of the Grand Cherokee. Factoring out the Liberty, truck sales would have been down just 1.6% and Chrysler Group’s gain for the month would have been 9.0%.

With all that, the Ram is still the No. 3 best-selling light truck, the Dodge Grand Caravan was No. 11 on the list and the Jeep Wrangler was No. 12 out of 131 models of crossovers, SUVs and pickups.

The Chrysler 200 (#17) and Dodge Charger (#19) made it into the top 20 best-selling passenger cars and the Avenger was just outside at No. 21. The Dodge Dart was No. 24 among 160 passenger car models reported by the automakers. The Chrysler 200 was the sixth best-selling American-badged car and the Charger was seventh. (Note: The rankings in the charts are for combined car and light truck sales.)

With the plunge in sales of the Chrysler 300, a Buick slipped by. The Enclave crossover came in 218 sales ahead of the big Chrysler sedan. However, the 300 did manage (again) to outsell every other Buick, every Cadillac (car, crossover or SUV) and the entire Lincoln range.

This month, we’re comparing February 2013 rankings with both February 2012 and January 2013. Manufacturers reported sales for 291 light vehicle models in February. Dodge Nitro and Ram Dakota were omitted because there were zero sales.


CHRYSLER VEHICLE SALES RANKINGS – FEB. 2013 & FEB. 2012
Feb-13 Feb-12 Change Brand & Model Feb-13 Feb-12 Change
9 8 -1 Ram 23,289 22,595 3.1%
27 35 +8 Chrysler 200 11,446 9,717 17.8%
29 24 -5 Dodge Grand Caravan 10,415 12,668 -17.8%
30 52 +22 Dodge Charger 10,301 7,324 40.6%
31 38 +7 Jeep Wrangler 10,091 9,319 8.3%
33 57 +24 Dodge Avenger 9,980 6,570 51.9%
39 22 -17 Jeep Grand Cherokee 9,439 12,724 -25.8%
44 36 -8 Chrysler Town & Country 8,614 9,621 -10.5%
47 46 -1 Dodge Dart 7,720 0 N/A
49 59 +10 Dodge Journey 7,530 6,248 20.5%
58 69 +11 Jeep Patriot 6,329 5,120 23.6%
70 48 -22 Chrysler 300 5,023 7,670 -34.5%
74 85 +11 Dodge Challenger 4,911 3,669 33.9%
77 92 +15 Dodge Durango 4,749 3,435 38.3%
87 107 +20 Jeep Compass 3,776 2,780 35.8%
98 98 0 Fiat 500 3,302 3,227 2.3%
142 50 -92 Jeep Liberty (Disc.) 1,529 7,369 -79.3%
200 195 -5 Ram Cargo Van 538 548 -1.8%
258 127 -131 Dodge Caliber (Disc.) 32 1,847 -98.3%
270 N/A N/A SRT Viper 1 0 N/A


CHRYSLER VEHICLE SALES RANKINGS – FEB. 2013 & JAN. 2013
Feb-13 Jan-13 Change Brand & Model Feb-13 Jan-13 Change
9 9 0 Ram 23,289 20,474 13.7%
27 34 +7 Chrysler 200 11,446 8,846 29.4%
29 64 +35 Dodge Grand Caravan 10,415 4,965 109.8%
30 53 +23 Dodge Charger 10,301 6,411 60.7%
31 33 +2 Jeep Wrangler 10,091 8,854 14.0%
33 28 -5 Dodge Avenger 9,980 9,628 3.7%
39 25 -14 Jeep Grand Cherokee 9,439 11,065 -14.7%
44 52 8 Chrysler Town & Country 8,614 6,525 32.0%
47 46 -1 Dodge Dart 7,720 7,154 7.9%
49 38 -11 Dodge Journey 7,530 8,179 -7.9%
58 60 +2 Jeep Patriot 6,329 5,248 20.6%
70 59 -11 Chrysler 300 5,023 5,325 -5.7%
74 81 +7 Dodge Challenger 4,911 3,497 40.4%
77 84 +7 Dodge Durango 4,749 3,380 40.5%
87 89 +2 Jeep Compass 3,776 3,116 21.2%
98 104 +6 Fiat 500 3,302 2,503 31.9%
142 120 -22 Jeep Liberty (Disc.) 1,529 2,035 -24.9%
200 196 -4 Ram Cargo Van 538 513 4.9%
258 260 +2 Dodge Caliber (Disc.) 32 13 146.2%
270 N/A N/A SRT Viper 1 0 N/A

Does Enders-Stevens strategy open the door for Johnson?

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NHRA Pro Stock points leader Erica Enders-Stevens didn’t race at Sonoma and she won’t be competing at the Northwest Nationals in Seattle. Elite Motorsports owner Richard Freeman two-event “holiday” at the Mile-High Nationals in Denver. Despite her very impressive racing resume, Enders-Stevens lacks a real sponsor and it’s likely this was a major consideration, especially since she had built up a 241-point lead over Allen Johnson, who is second in the point standings, at the end of the Summit Racing Equipment NHRA Nationals in Norwalk, Ohio....

Coughlin clinches Countdown berth in Sonoma

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Jeg Coughlin Jr. became the second Mopar driver to clinch a spot in the six-race Countdown to the Championship that will determine the Mello Yello NHRA Pro Stock world championship. Coughlin joined teammate Allen Johnson in the Countdown after making it to the Pro Stock semifinals in the NHRA Sonoma Nationals that ran this weekend at Sonoma Raceway....

Johnson Clinches Countdown berth in Sonoma

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Allen Johnson has secured his place in the Pro Stock Countdown to the Championship, the six-event series the determines the World Championships of drag racing. Johnson joins Erica Enders-Stevens, who clinched her spot last weekend. Participation is limited to the top ten drivers in each pro class. There were three different top qualifiers in Pro Stock: Johnson had the No....

Steckly scores in National 250

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Three-time series champion Scott Steckly earned his first win of the 2014 NASCAR Canadian Tire Series season Saturday in the National 250 at the Autodrome St. Eustache in St. Eustache, Quebec. Starting from the No. 2 spot, Steckly dominated the race in the No. 22 Canadian Tire/Sylvania Dodge, leading for 202 of the 250 laps and beating Alex Guenette and the No....

Categories: Chrysler, Chrysler Chat, Sales.


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