Contrary to warnings issued by Chrysler Group CEO Sergio Marchionne earlier this month, TrueCar.com analyst Kirsten Andersson predicts Chrysler will report 170,091 new vehicle sales for March 2013. That would be an increase of 4.1% over March 2012 and a 22.4% increase over February 2013 deliveries and mark three years of consecutive month-over-month gains.
In spite of a forecast 10.1% increase in Honda sales, Andersson’s crystal ball says Chrysler will remain fourth by a healthy margin.
Andersson forecasts a slightly larger 4.3% for Ford and a 13.0% jump for General Motors. She sees overall industry sales rising 4.5% compared to the same month last year and 23.1% compared to last month.
TrueCar estimates General Motors spent the most on incentives with an average of $3,453, up 5.7% from last March. Chrysler was second, with an estimated average of $3,264, down 0.2% from last year but up 0.8% from February 2013.
Due to the fact March 2013 ends on Sunday, Monday is the cutoff for the month’s sales. Manufacturers will report sales next Tuesday, April 2.