Jeep has announced fairly aggressive initial pricing on the base 2014 Jeep Cherokee, with the base front wheel drive, four cylinder car going for just under $23,000 (in Canada, C$23,495). That includes a nine-speed automatic, five-inch media center, ten airbags, voice command and phone integration, split second row seat with fore/aft movement, and cargo management system; this is the model that can beat 30 mpg highway. The 4×4, at around $25,000, adds the Selec-Terrain traction control system.
Moving up to the Latitude changes the equation; Latitude costs buyers another $1,500 and adds bigger, aluminum wheels; body color mirrors and door handles; chrome surrounding the “daylight opening;” privacy glass; fog lamps; fold-flat front passenger seat (with storage); leather-wrapped steering wheel with audio controls; express front windows; AC outlet; and LED interior lighting. At this level, buyers can also pay more for a two-speed four wheel drive system.
Paying another $3,500 lifts buyers up to Limited, which includes leather, heated front seats, mirrors, and steering wheel, eight-way power driver seat, 18-inch wheels, dual-zone climate control, mirror-mounted turn signals, 8.4 inch media center (this is likely to be a dual upgrade with better hardware and software in addition to the larger screen), satellite radio, customizeable instrument panel, keyless entry and ignition, remote start, and backup camera.
Finally, for $29,495, buyers can opt for the Trailhawk, which drops down in luxury from Limited but goes up in off-road capability. It includes all Latitude features plus a more capable 4×4 system and suspension, skid plates, the 8.4 inch touch screen and configurable gauges, premium cloth seats, and various insignia and visible off-road tools. (Thanks, CJDsalespro)