New minivans, described by Sergio Marchionne as having a completely new suspension architecture, are due for the 2015 model year; statements from the Chrysler CEO indicate that it will appear as either a Chrysler or a Dodge, with the other brand having a crossover based on the van. At this time, it appears that Chrysler will be the sole minivan brand, at least in the United States; in Canada it could be Dodge, since the Caravan has traditionally been a top seller in Canada, but it’s more likely that it will be Chrysler in both nations.
Earlier, we were told that Windsor Assembly would shut down between the old and new minivans, and we can confirm that it is scheduled to shut for three full months at the end of summer 2014, after which 2015 minivan production will start. The company appears to be planning to run a high volume of minivans through, to keep dealers occupied while they wait for the new models, a strategy that nearly worked with the Liberty (where heavy discounting was used to take excess inventory off the lots, until there was nothing left to sell and the new Cherokee was still unavailable.) Employees are reportedly being asked to reserve Saturdays for months in advance of the shutdown.
Chrysler’s minivan quandary is that by withdrawing one brand or the other, they risk losing sales; but by keeping both, they neatly divide the sales between brands so that Honda or Toyota will be the top seller. In June, Honda and Toyota both beat Chrysler and Dodge, though if Chrysler and Dodge are combined, they easily hit the #1 spot. Likewise, if they keep both brands, it diffuses the Dodge brand, which is still aiming for sportiness, and may be focusing on the traditional American target of “muscle equals torque, preferably in the rear wheels.” A minivan-based Dodge Caravan crossover might be seen as more manly; though it wouldn’t fit in perfectly, regardless of styling, it would still be more compatible with what we believe will be Dodge’s future focus.
Years ago, there was talk of a lifestyle pickup based on the minivan platform, but this seems like an increasingly remote possibility, given sales of similar vehicles from other makers and the capacity of the sole remaining minivan plant. It is possible that the pickup was floated as a way to use extra capacity of minivan sales fell more quickly.
Dodge has released pricing for the full Charger lineup, starting with the V6/eight-speed Dodge Charger SE at $28,990 (all prices include $995 destination for the “49 states”). Charger was thoroughly renovated for the 2015 model year, with a new look, suspension and electronics revisions, a standard eight-speed automatic for ever engine, and other upgrades. The top Charger, the SRT Hellcat, has [...]
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
Keeping a years-long tradition, Chrysler today released a number of “teaser images” for concepts to be revealed at the SEMA aftermarket show in Las Vegas, Nevada. Each brand is covered, though Chrysler has but one car — the 200S. That can be explained by the status of the brand’s three cars: the 2015 300 has yet to be launched, and the [...]
The 2017 Jeep Wrangler may leave its historic steel body-on-frame construction and Toledo plant behind, according to Chrysler CEO Sergio Marchionne, as quoted by Automotive News’ Larry Vellequette. The current Wrangler has good mileage for rugged four wheel drive vehicles, but poor economy overall, at around 17/21 mpg (depending on model and transmission). Mr. Marchionne said the Wrangler will need to lose weight [...]
Allpar’s informal sources have agreed that there are plans for a new Dodge Viper ACR, debuting for the 2016 model year, possibly replacing the current TA (Time Attack) model. Artist suzq044 provided the following rendering, which uses SRT’s trademark black wheels and a Dodge concept-car semi-rendering. The Viper ACR may have a mild power boost, but will be mainly a suspension and/or airflow upgrade, to increase track [...]