New minivans, described by Sergio Marchionne as having a completely new suspension architecture, are due for the 2015 model year; statements from the Chrysler CEO indicate that it will appear as either a Chrysler or a Dodge, with the other brand having a crossover based on the van. At this time, it appears that Chrysler will be the sole minivan brand, at least in the United States; in Canada it could be Dodge, since the Caravan has traditionally been a top seller in Canada, but it’s more likely that it will be Chrysler in both nations.
Earlier, we were told that Windsor Assembly would shut down between the old and new minivans, and we can confirm that it is scheduled to shut for three full months at the end of summer 2014, after which 2015 minivan production will start. The company appears to be planning to run a high volume of minivans through, to keep dealers occupied while they wait for the new models, a strategy that nearly worked with the Liberty (where heavy discounting was used to take excess inventory off the lots, until there was nothing left to sell and the new Cherokee was still unavailable.) Employees are reportedly being asked to reserve Saturdays for months in advance of the shutdown.
Chrysler’s minivan quandary is that by withdrawing one brand or the other, they risk losing sales; but by keeping both, they neatly divide the sales between brands so that Honda or Toyota will be the top seller. In June, Honda and Toyota both beat Chrysler and Dodge, though if Chrysler and Dodge are combined, they easily hit the #1 spot. Likewise, if they keep both brands, it diffuses the Dodge brand, which is still aiming for sportiness, and may be focusing on the traditional American target of “muscle equals torque, preferably in the rear wheels.” A minivan-based Dodge Caravan crossover might be seen as more manly; though it wouldn’t fit in perfectly, regardless of styling, it would still be more compatible with what we believe will be Dodge’s future focus.
Years ago, there was talk of a lifestyle pickup based on the minivan platform, but this seems like an increasingly remote possibility, given sales of similar vehicles from other makers and the capacity of the sole remaining minivan plant. It is possible that the pickup was floated as a way to use extra capacity of minivan sales fell more quickly.
It has been years since Allpar first reported on the future launch of a new Jeep Wagoneer, and the dropping of the Dodge Caravan. With Wagoneer on the books, Chrysler planners may have had mixed feelings about the sudden success of the Dodge Durango. They wanted to drop the Durango for a more-profitable Wagoneer (essentially a Durango with the Grand Cherokee suspension design [...]
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
Alfa Romeo will launch the second new car in its attempted comeback next year, on the brand’s 105th anniversary. Anonima Lombarda Fabbrica Automobili (roughly, Lombarda car making company) — or ALFA — was born on June 24, 1910. Their next car will be unveiled on June 24, 2015. While Alfa Romeo’s leader, Harald Wester, has said that the company is creating all [...]
The Challenger Hellcat is a hot image car for Dodge, and the brand’s leader has already said he wants to get as many out to the public as possible, suggesting to dealers that they not tack on $10,000 (or higher) surcharges as they did to hot cars in the past — from Vipers to PT Cruisers. While his calls may [...]
The 2015 Chrysler 300C has been inadvertently revealed by Chrysler itself, in an optional image for its navigation systems. As Allpar sources predicted, the car has dropped the chrome underneath the headlamps and moved the Chrysler wings to the top of the grille, but otherwise is rather similar to the current model. The grille has grown to be Audi-oversized in this [...]