Chrysler, Dodge, and Jeep news from Allpar

Blacktop: illusory pricing?

caravan-blacktop

Since the 1970s, at the latest, car manufacturers have made certain features or trim levels contingent on buying other options; a tow package might cost $100, but require an engine upgrade and heavy duty suspension first, confusing the final prices. Moving to the present, one Canadian salesman wrote to us:

The 2014 Grand Caravan has a Black Top Package for C$1,395.  Not bad. But now add the mandatory SXT Plus group for $1,500 and the mandatory BlueTooth group for $850, and the $1,925 DVD group, and the cost is C$5,670 plus tax for the Blacktop group. Our new training materials promote it at only $1,395 over the 29G (SXT).  In reality, it’s $5,670.

No wonder we have such a crappy reputation as sales people. The materials train us to be deceptive.  If I tell a customer the Blacktop is a $1,395 option, they believe it’s $1,395 more.  If you have to add other equipment to the option then it should be grouped and priced properly. Just make the group cost $5,670.

I believe this is a deceptive practice and should be stopped.  I have been selling cars for [xx] years, and while some things have changed, others are still in need of change.

Another salesman confirmed,

I can confirm this, it’s a bad idea, and we did not order any for that reason. The only thing that I can figure, is that is maybe they are going to do a package discount down the line. They did a similar thing with the Ultimate Family Value van; you need to choose the DVD and the U-Connect, but they gave you a discount of $775 on the window sticker and an extra $1,000 bonus cash.

The Build & Price system on Chrysler’s web sites does notify customers of such issues, but not everyone uses the system, not all options are always included, and newer vehicles are often not covered by the sites. They also have had a tendency to be buggy and unreliable in the recent past.

A Chrysler representative responded with the following statement:

Going on 30 years now, Chrysler has provided more Canadians with minivans than any other auto maker.  Over the years we have led the industry in product innovation and provided Canadians with the ‘ultimate people mover’ vehicle.  We continue to look for packages that suit the Canadian market place as well as providing special offers to ensure our consumers are receiving exceptional value.

In the salesperson example provided, there are assumptions applied to one of our 2014 specialty option packages, for which we have not yet launched any incentive offers.  To give you some perspective, in 2013, we have a minivan package called the Ultimate Family Value Package, which is a $4,975 option, including popular equipment like power second and third row windows, 17-inch aluminum wheels, 6.5-inch touch screen radio, rear backup camera, and second row overhead DVD.  Consumers received an additional $1,000 savings in bonus cash and $775 in no charge equipment (UConnect) on the purchase of this vehicle, that provides them with roughly $5,000 worth of equipment for only $3,200.  Packages like these, when combined with the added discounts, generate tremendous value for our consumers.  For our 2014 model year minivan, we are entering into our third year of these programs, and look forward to continuing this special option / incentive offers to provide the utmost value to Canadian consumers.

Steckly scores in National 250

NCATS-Steckly-Natl250-Web

Three-time series champion Scott Steckly earned his first win of the 2014 NASCAR Canadian Tire Series season Saturday in the National 250 at the Autodrome St. Eustache in St. Eustache, Quebec. Starting from the No. 2 spot, Steckly dominated the race in the No. 22 Canadian Tire/Sylvania Dodge, leading for 202 of the 250 laps and beating Alex Guenette and the No....

Vipers victorious at the Brickyard

SRT-IMSA-Brickyard-Kiss-Web

Jonathan Bomarito and Kumo Wittmer participated in the traditional kissing of the bricks after winning the GT Le Mans class in Friday’s Brickyard Grand Prix at Indianapolis Motor Speedway. This is the first Viper win of the 2014 IMSA TUDOR United SportsCar Championship season and it’s a major win for SRT Motorsports....

Friday racing results

ARCA-McInTosh-Dodge-Web

Austin Wayne Self, driving the No. 22 AM Technical Solutions Dodge, finished second in the Scott Get Geared Up 200 presented by Federated Car Care that ran late Friday at the Lucas Oil Raceway in Brownsburg Indiana, just outside of Indianapolis. He crossed the finish line 5.378 seconds after Brandon Jones in the No....

Ram 1500 weight close to 2015 Ford?

Ram-2014EcoDiesel-Web

Ram spokesman Nick Cappa wrote, We have received inquiries on weight reduction regarding half-ton trucks and a 2014 vs 2015 weight comparison from one of our competitors. … The 2014 Ram 1500 uses aluminum in strategic locations including the hood, suspension components, engine components and drive shaft. The more interesting story is our apples to apples weight numbers....

Categories: Dealers, Minivans, Promotion and Pricing.


NHRA-Johnson-Coughlin-Countdown-Web
Coughlin clinches Countdown berth in Sonoma
NHRA-Beckman-Sonoma-Web
Johnson Clinches Countdown berth in Sonoma
NCATS-Steckly-Natl250-Web
Steckly scores in National 250
SRT-IMSA-Brickyard-Kiss-Web
Vipers victorious at the Brickyard


Chrysler Cars at Allpar

Recent Chrysler News

Please read the terms of use! Information is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Any decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. * Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Chrysler, LLC. We are not Chrysler. We are not responsible for the consequences of actions taken based on this site and make no guarantees regarding validity or applicability of information or advice. The Webmaster is not an expert. Copyright © 1998-2000, David Zatz; copyright © 2001-2013, Allpar LLC. All rights reserved.