The Associated Press ran a story on why Chrysler is running “Ron Burgundy” (Will Ferrell in his Anchorman role) ads for the Dodge Durango.
The main reason: Will Ferrell’s work was free.
Paramount Pictures is running Anchorman 2 in December, and offered Will Ferrell’s services as a pitch-man to gain attention for the movie. The original Anchorman ran in 2004, nearly a decade ago, and the producers may have thought that the public had forgotten the character.
As for Chrysler, with an advertising budget far lower than GM or Ford, every penny counts, and “free” is hard to turn down.
Will Ferrell was, according to Chrysler advertising chief Olivier Francois, the writer and producer of all the ads; they were supposed to make no more than six, but finished with no less than 70 ads. Some of the riskier ads are not going to be run on Chrysler’s sites (or television).
According to the article, Mr. Francois had never heard of the movie or character, but found that his staff was familiar with both. The ads have already had an impact, with some of them being replayed on daytime television, being discussed on various “morning shows” and radio programs, and gaining millions of hits on YouTube. Around a hundred comments have been posted on Allpar so far. Thanks, “eastcoaster.”
Rumors have been floating around for years about a potential supercharged Viper. It appears that it is finally happening, but it is not a factory built package. Instead, it was developed by Arrow Racing, which has Chrysler’s permission to modify the computer programming. It will be sold at the largest Viper dealer in the country, The Viper Exchange a/k/a Tomball Dodge. There are [...]
Hellcat Grand Cherokee. The term sends shivers of revulsion or anticipation down people’s spines. Revulsion if you are a hardcore Jeep offroad type or any executive at AMG, BMW’s M, or Porsche’s SUV division. Anticipation if you are anyone else with a pulse. Nothing official has been said about a Grand Cherokee coming with the already legendary Hellcat installed, and there is not likely [...]
This week, reliable source oh2o wrote that the Viper ACR would start production in July of 2015 as a 2016 model year car. How much of the concept Viper ACR , which was shown at the 2014 SEMA show, will carry through to production is unknown. We can surmise that the enormous carbon ceramic brakes will make it to production, along with [...]
Recently, Automotive News’ Larry Vellequette reported that Chrysler planned to boost the price their least expensive minivan to around $26,000. This resulted in an extensive discussion on Allpar’s forums, with some outrage over the high entry price. Going back to 2000, when minivan sales were still thriving and Chrysler was the undisputed king of the North American mini-market, we see the [...]