Chrysler, Dodge, and Jeep news from Allpar

Behind the Ferrell ads

burgundyThe Associated Press ran a story on why Chrysler is running “Ron Burgundy” (Will Ferrell in his Anchorman role) ads for the Dodge Durango.

The main reason: Will Ferrell’s work was free.

Paramount Pictures is running Anchorman 2 in December, and offered Will Ferrell’s services as a pitch-man to gain attention for the movie. The original Anchorman ran in 2004, nearly a decade ago, and the producers may have thought that the public had forgotten the character.

As for Chrysler, with an advertising budget far lower than GM or Ford, every penny counts, and “free” is hard to turn down.

Will Ferrell was, according to Chrysler advertising chief Olivier Francois, the writer and producer of all the ads; they were supposed to make no more than six, but finished with no less than 70 ads. Some of the riskier ads are not going to be run on Chrysler’s sites (or television).

According to the article, Mr. Francois had never heard of the movie or character, but found that his staff was familiar with both. The ads have already had an impact, with some of them being replayed on daytime television, being discussed on various “morning shows” and radio programs, and gaining millions of hits on YouTube. Around a hundred comments have been posted on Allpar so far.  Thanks, “eastcoaster.”



Renegade impressions

jeep renegade launch

Brian Kapral reported from the floor of the New York Auto Show:

The 2015 Jeep Renegade made its North American debut at…

Ram 1500, 2500 among Edmund’s Top-Rated Vehicles

Ram-2500-Beach-Web

The 2014 Ram 1500 Crew Cab was named as Edmunds.com’s only Top-Rated Truck and the 2014 Ram 2500 Crew Cab was the…

Renegade to make U.S. debut today

Jeep-Renegade-duo-Web

The newest member of the Jeep family, the Renegade, will take the stage today at the New York International Auto Show.
Introduced…

Chrysler beats Ford, Honda, Toyota in recall rates

2005 Jeep Liberty

With the furor over GM and Toyota recalls, used car search engine iSeeCars.com has compiled statistics showing which manufacturers are recalling the…

Categories: Chrysler, Promotion and Pricing.



Charger, Challenger to sport 8 speeds, more
Alfa-4C-1-Web
Alfa to mark return to North America with special edition
jeep renegade launch
Renegade impressions
Ram-2500-Beach-Web
Ram 1500, 2500 among Edmund’s Top-Rated Vehicles


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