The Chicago Auto Show is the largest show in North America, based upon floor square footage, even after a 2009 cutback in South Hall floor space.
According to correspondent Jim Choate, Chrysler’s space in Chicago is almost twice of the size of the space they have in Detroit, and is the largest space out of all the automakers at 101,378 square feet. In contrast, one of the world’s largest automakers, General Motors, has just under 99,000 square feet, while America’s #2, Ford/Lincoln, has just over 70,000. Admittedly, around 20,000 square feet of Chrysler’s space is used by indoor test tracks.
For 2014, Mr. Choate reported that Chrysler is changing its usual setup by moving SRT over to its own five thousand square foot display at the far north end of the North hall — nearly as far as it can be from the Chrysler/Dodge/Jeep/Ram/Fiat setup at the far south end of the South Hall. This puts SRT much closer to its own competitors (BMW, Infiniti, Audi, Jaguar/Land Rover), the Comcast Super Car Garage display, and Fiat’s own Maserati.
The separation of SRT from Dodge and Chrysler has previously been explained as an attempt to make the brand more credible to buyers in its price range; rather than being an upscale mass-market car, SRT is attempting to be a high-performance marque. The separation of the SRT brand was intended to make it more palatable to buyers in the $50,000-and-up range, particularly those who would normally be buying a BMW or Audi.
It has been years since Allpar first reported on the future launch of a new Jeep Wagoneer, and the dropping of the Dodge Caravan. With Wagoneer on the books, Chrysler planners may have had mixed feelings about the sudden success of the Dodge Durango. They wanted to drop the Durango for a more-profitable Wagoneer (essentially a Durango with the Grand Cherokee suspension design [...]
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
Alfa Romeo will launch the second new car in its attempted comeback next year, on the brand’s 105th anniversary. Anonima Lombarda Fabbrica Automobili (roughly, Lombarda car making company) — or ALFA — was born on June 24, 1910. Their next car will be unveiled on June 24, 2015. While Alfa Romeo’s leader, Harald Wester, has said that the company is creating all [...]
The Challenger Hellcat is a hot image car for Dodge, and the brand’s leader has already said he wants to get as many out to the public as possible, suggesting to dealers that they not tack on $10,000 (or higher) surcharges as they did to hot cars in the past — from Vipers to PT Cruisers. While his calls may [...]
The 2015 Chrysler 300C has been inadvertently revealed by Chrysler itself, in an optional image for its navigation systems. As Allpar sources predicted, the car has dropped the chrome underneath the headlamps and moved the Chrysler wings to the top of the grille, but otherwise is rather similar to the current model. The grille has grown to be Audi-oversized in this [...]