The Chicago Auto Show is the largest show in North America, based upon floor square footage, even after a 2009 cutback in South Hall floor space.
According to correspondent Jim Choate, Chrysler’s space in Chicago is almost twice of the size of the space they have in Detroit, and is the largest space out of all the automakers at 101,378 square feet. In contrast, one of the world’s largest automakers, General Motors, has just under 99,000 square feet, while America’s #2, Ford/Lincoln, has just over 70,000. Admittedly, around 20,000 square feet of Chrysler’s space is used by indoor test tracks.
For 2014, Mr. Choate reported that Chrysler is changing its usual setup by moving SRT over to its own five thousand square foot display at the far north end of the North hall — nearly as far as it can be from the Chrysler/Dodge/Jeep/Ram/Fiat setup at the far south end of the South Hall. This puts SRT much closer to its own competitors (BMW, Infiniti, Audi, Jaguar/Land Rover), the Comcast Super Car Garage display, and Fiat’s own Maserati.
The separation of SRT from Dodge and Chrysler has previously been explained as an attempt to make the brand more credible to buyers in its price range; rather than being an upscale mass-market car, SRT is attempting to be a high-performance marque. The separation of the SRT brand was intended to make it more palatable to buyers in the $50,000-and-up range, particularly those who would normally be buying a BMW or Audi.
Dodge is showing four concept cars at SEMA: a Dart, Charger, Challenger, and Viper ACR. You can now see them all at Allpar, courtesy of Patrick Rall — now with the story behind them. Coming soon: Jeep, Ram, Chrysler, and Fiat concepts. See all the Dodge concepts
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
Long before the Challenger Hellcat was officially launched, Allpar noted that the engine — which we estimated at “620-680 horsepower” (depending on when the stories were written) — was being tested in the Jeep Grand Cherokee. Then we wrote that it had probably been ruled out, for various reasons. Today, one source wrote that the trademarked Trackhawk name, which we had thought [...]