Chrysler, Dodge, and Jeep news from Allpar

Massive Chrysler display in Chicago

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The Chicago Auto Show is the largest show in North America, based upon floor square footage, even after a 2009 cutback in South Hall floor space.

According to correspondent Jim Choate, Chrysler’s space in Chicago is almost twice of the size of the space they have in Detroit, and is the largest space out of all the automakers at 101,378 square feet. In contrast, one of the world’s largest automakers, General Motors, has just under 99,000 square feet, while America’s #2, Ford/Lincoln, has just over 70,000. Admittedly, around 20,000 square feet of Chrysler’s space is used by indoor test tracks.

For 2014, Mr. Choate reported that Chrysler is changing its usual setup by moving SRT over to its own five thousand square foot display at the far north end of the North hall — nearly as far as it can be from the Chrysler/Dodge/Jeep/Ram/Fiat setup at the far south end of the South Hall. This puts SRT much closer to its own competitors (BMW, Infiniti, Audi, Jaguar/Land Rover), the Comcast Super Car Garage display, and Fiat’s own Maserati.

The separation of SRT from Dodge and Chrysler has previously been explained as an attempt to make the brand more credible to buyers in its price range; rather than being an upscale mass-market car, SRT is attempting to be a high-performance marque. The separation of the SRT brand was intended to make it more palatable to buyers in the $50,000-and-up range, particularly those who would normally be buying a BMW or Audi.

Alfa to mark return to North America with special edition

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Alfa Romeo, which celebrates its return to the American market at the New York International Auto Show, will build 500 Launch Edition…

Renegade impressions

jeep renegade launch

Brian Kapral reported from the floor of the New York Auto Show:

The 2015 Jeep Renegade made its North American debut at…

Ram 1500, 2500 among Edmund’s Top-Rated Vehicles

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The 2014 Ram 1500 Crew Cab was named as Edmunds.com’s only Top-Rated Truck and the 2014 Ram 2500 Crew Cab was the…

Renegade to make U.S. debut today

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The newest member of the Jeep family, the Renegade, will take the stage today at the New York International Auto Show.
Introduced…

Categories: Chrysler, Promotion and Pricing.


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Renegade impressions


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