Chrysler, Dodge, and Jeep news from Allpar

Massive Chrysler display in Chicago

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The Chicago Auto Show is the largest show in North America, based upon floor square footage, even after a 2009 cutback in South Hall floor space.

According to correspondent Jim Choate, Chrysler’s space in Chicago is almost twice of the size of the space they have in Detroit, and is the largest space out of all the automakers at 101,378 square feet. In contrast, one of the world’s largest automakers, General Motors, has just under 99,000 square feet, while America’s #2, Ford/Lincoln, has just over 70,000. Admittedly, around 20,000 square feet of Chrysler’s space is used by indoor test tracks.

For 2014, Mr. Choate reported that Chrysler is changing its usual setup by moving SRT over to its own five thousand square foot display at the far north end of the North hall — nearly as far as it can be from the Chrysler/Dodge/Jeep/Ram/Fiat setup at the far south end of the South Hall. This puts SRT much closer to its own competitors (BMW, Infiniti, Audi, Jaguar/Land Rover), the Comcast Super Car Garage display, and Fiat’s own Maserati.

The separation of SRT from Dodge and Chrysler has previously been explained as an attempt to make the brand more credible to buyers in its price range; rather than being an upscale mass-market car, SRT is attempting to be a high-performance marque. The separation of the SRT brand was intended to make it more palatable to buyers in the $50,000-and-up range, particularly those who would normally be buying a BMW or Audi.

Chrysler financials coming

Chrysler will host a webcast and analyst conference call to review and discuss second-quarter 2014 financial results on August 11, 2014, at...

Viper wins Toronto race

Kuno Wittmer Viper 92

Canadian Dodge Viper driver Kuno Wittmer went from second place in the first race to first place in the second, during the...

Last week’s out-of-mind experience: a Fiat-VW merger

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The offices of Germany’s Manager Magazine must reek of illicit odors or perhaps business editor Wilfried Eckl-Doma has forsaken the country’s marvelous...

Mopar extends Mile-High sponsorship

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Mopar will continue to be the title rights sponsor of the NHRA Mile-High Nationals at Bandimere Speedway in Morrison, Colorado through 2018....

Categories: Chrysler, Promotion and Pricing.


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