The Chicago Auto Show is the largest show in North America, based upon floor square footage, even after a 2009 cutback in South Hall floor space.
According to correspondent Jim Choate, Chrysler’s space in Chicago is almost twice of the size of the space they have in Detroit, and is the largest space out of all the automakers at 101,378 square feet. In contrast, one of the world’s largest automakers, General Motors, has just under 99,000 square feet, while America’s #2, Ford/Lincoln, has just over 70,000. Admittedly, around 20,000 square feet of Chrysler’s space is used by indoor test tracks.
For 2014, Mr. Choate reported that Chrysler is changing its usual setup by moving SRT over to its own five thousand square foot display at the far north end of the North hall — nearly as far as it can be from the Chrysler/Dodge/Jeep/Ram/Fiat setup at the far south end of the South Hall. This puts SRT much closer to its own competitors (BMW, Infiniti, Audi, Jaguar/Land Rover), the Comcast Super Car Garage display, and Fiat’s own Maserati.
The separation of SRT from Dodge and Chrysler has previously been explained as an attempt to make the brand more credible to buyers in its price range; rather than being an upscale mass-market car, SRT is attempting to be a high-performance marque. The separation of the SRT brand was intended to make it more palatable to buyers in the $50,000-and-up range, particularly those who would normally be buying a BMW or Audi.
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
David Friedman, deputy director of the National Highway Traffic Safety Administration, sent a two-page letter to Fiat Chrysler Automobiles CEO Sergio Marchionne expressing concerns about the Chrysler Group’s current efforts to repair 2002-2007 Jeep Libertys and 1993-1998 Jeep Grand Cherokees covered under a voluntary fuel-tank recall. In its most recent report to the agency Chrysler said it has remedied approximately [...]
The 2015 Dodge Charger squad has been tested in police trim for the first time, but since it kept the five-speed automatic, it has turned in numbers similar to past years. While the eight-speed V6 Charger does 0-60 in 6.6 seconds, the five-speed was timed at 8.05 seconds by the Michigan State Police. The civilian 2015 Charger gained acceleration from the eight-speed, [...]