The Chicago Auto Show is the largest show in North America, based upon floor square footage, even after a 2009 cutback in South Hall floor space.
According to correspondent Jim Choate, Chrysler’s space in Chicago is almost twice of the size of the space they have in Detroit, and is the largest space out of all the automakers at 101,378 square feet. In contrast, one of the world’s largest automakers, General Motors, has just under 99,000 square feet, while America’s #2, Ford/Lincoln, has just over 70,000. Admittedly, around 20,000 square feet of Chrysler’s space is used by indoor test tracks.
For 2014, Mr. Choate reported that Chrysler is changing its usual setup by moving SRT over to its own five thousand square foot display at the far north end of the North hall — nearly as far as it can be from the Chrysler/Dodge/Jeep/Ram/Fiat setup at the far south end of the South Hall. This puts SRT much closer to its own competitors (BMW, Infiniti, Audi, Jaguar/Land Rover), the Comcast Super Car Garage display, and Fiat’s own Maserati.
The separation of SRT from Dodge and Chrysler has previously been explained as an attempt to make the brand more credible to buyers in its price range; rather than being an upscale mass-market car, SRT is attempting to be a high-performance marque. The separation of the SRT brand was intended to make it more palatable to buyers in the $50,000-and-up range, particularly those who would normally be buying a BMW or Audi.
Rumors have been floating around for years about a potential supercharged Viper. It appears that it is finally happening, but it is not a factory built package. Instead, it was developed by Arrow Racing, which has Chrysler’s permission to modify the computer programming. It will be sold at the largest Viper dealer in the country, The Viper Exchange a/k/a Tomball Dodge. There are [...]
Hellcat Grand Cherokee. The term sends shivers of revulsion or anticipation down people’s spines. Revulsion if you are a hardcore Jeep offroad type or any executive at AMG, BMW’s M, or Porsche’s SUV division. Anticipation if you are anyone else with a pulse. Nothing official has been said about a Grand Cherokee coming with the already legendary Hellcat installed, and there is not likely [...]
This week, reliable source oh2o wrote that the Viper ACR would start production in July of 2015 as a 2016 model year car. How much of the concept Viper ACR , which was shown at the 2014 SEMA show, will carry through to production is unknown. We can surmise that the enormous carbon ceramic brakes will make it to production, along with [...]
Recently, Automotive News’ Larry Vellequette reported that Chrysler planned to boost the price their least expensive minivan to around $26,000. This resulted in an extensive discussion on Allpar’s forums, with some outrage over the high entry price. Going back to 2000, when minivan sales were still thriving and Chrysler was the undisputed king of the North American mini-market, we see the [...]