Chrysler, Dodge, and Jeep news from Allpar

New name, place for Chrysler/Fiat

Italian publication La Repubblica has posted an interview with Chrysler and Fiat CEO Sergio Marchionne, in Italian (English translation linked).

Once Fiat gains control of Chrysler, Mr. Marchionne said they would create a new company with a new name. Fiat is currently listed on the Milan stock exchange, but Mr. Marchionne said, “we’ll go where there is easier access to capital. There is no doubt that the market is more fluid in the U.S., in New York, but the decision belongs to the Board of Directors. I am also ready to go to Hong Kong to fund the effort to Chrysler.” The headquarters will move to the chosen stock exchange, he said, “but let me say that it is a matter that is purely symbolic, emotional. The headquarters of [Fiat] Industrial/CNH moved to Holland, but the production that was here has remained here.”


As for Lancia, which is now the channel for Chrysler sales throughout Europe, “Lancia [will] become a trademark for the Italian market only.” This might indicate that the Chrysler’s 300 and Voyager will be shifted over to Alfa Romeo, or dropped in Europe, or sold as Chryslers, or remain Lancias for the time being.

sergio marchionneMr. Marchionne also confirmed that he had, from the start, worked to create a single company from Fiat and Chrysler, seeing a technology exchange as not being enough.  He said Chrysler had recovered faster than expected because the people wanted and did not resist change; “If you bring a new idea, in Italy has just ten objections. America at the same time has a thousand solutions to possible problems.”

When asked if he felt he / Fiat was the owner of Chrysler, Mr. Marchionne replied: “Something more, and better. We have created a new thing.”

Mr. Marchionne also indicated that the plan to bring Alfa Romeo back to the United States and invigorate the brand worldwide was still on course. “Camouflaged around Italy, our teams are preparing the new Alfa Romeo models which we will announce in April and will change the image of the brand, bringing absolute excellence. I needed two things: the ability to pay, and today finally Chrysler as useful as cash and covers my shoulders, and access to the world market. Nowadays if I present you with the Alfa in the U.S. I have a network of 2,300 dealers capable of bring those cars anywhere in America, respecting the Italian DNA. … But as the Jeep is sold all over the world but it is American to the core, so the Alfa DNA must be all authentically Italian, always, it will never become an American. Enough also with Fiat engines in Alfa Romeo. Just as it would be a mistake to produce the Maserati SUV in Detroit.”

Fiat will move to the top of the mass market with the Panda and 500 families, Mr. Marchionne said, leaving the low/mid-range segment.

New fours coming

Recently, Ralph Gilles commented that a new family of four-cylinder engines was coming to Chrysler in around eighteen months— just in time…

Chrysler plant cut energy use, got $1mm

Belvidere Assembly

Nicor Gas gave Chrysler’s Belvidere Assembly Plant in Illinois a rebate check for $1.3 million, the result of savings from three projects…

Dodge and Mötley Crüe kick off “Chance to be Bad”


Dodge is kicking off the “Dodge Chance to Be Bad Giveaway” to tie in with its sponsorship of rock band Mötley Crüe’s…

V6: direct injection, turbos?

According to Allpar sources, Chrysler has resumed work on its original plans for the Pentastar V6 engine series: direct injection and forced…

Categories: Chrysler.

Maserati sales surge; Alfieri may be added
Dodge “Wisdom” is top viral video

New fours coming
Belvidere Assembly
Chrysler plant cut energy use, got $1mm

Chrysler Cars at Allpar

Recent Chrysler News

Please read the terms of use! Information is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Any decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. * Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Chrysler, LLC. We are not Chrysler. We are not responsible for the consequences of actions taken based on this site and make no guarantees regarding validity or applicability of information or advice. The Webmaster is not an expert. Copyright © 1998-2000, David Zatz; copyright © 2001-2013, Allpar LLC. All rights reserved.