Chrysler, Dodge, and Jeep news from Allpar

New name, place for Chrysler/Fiat

Italian publication La Repubblica has posted an interview with Chrysler and Fiat CEO Sergio Marchionne, in Italian (English translation linked).

Once Fiat gains control of Chrysler, Mr. Marchionne said they would create a new company with a new name. Fiat is currently listed on the Milan stock exchange, but Mr. Marchionne said, “we’ll go where there is easier access to capital. There is no doubt that the market is more fluid in the U.S., in New York, but the decision belongs to the Board of Directors. I am also ready to go to Hong Kong to fund the effort to Chrysler.” The headquarters will move to the chosen stock exchange, he said, “but let me say that it is a matter that is purely symbolic, emotional. The headquarters of [Fiat] Industrial/CNH moved to Holland, but the production that was here has remained here.”

sergio

As for Lancia, which is now the channel for Chrysler sales throughout Europe, “Lancia [will] become a trademark for the Italian market only.” This might indicate that the Chrysler’s 300 and Voyager will be shifted over to Alfa Romeo, or dropped in Europe, or sold as Chryslers, or remain Lancias for the time being.

sergio marchionneMr. Marchionne also confirmed that he had, from the start, worked to create a single company from Fiat and Chrysler, seeing a technology exchange as not being enough.  He said Chrysler had recovered faster than expected because the people wanted and did not resist change; “If you bring a new idea, in Italy has just ten objections. America at the same time has a thousand solutions to possible problems.”

When asked if he felt he / Fiat was the owner of Chrysler, Mr. Marchionne replied: “Something more, and better. We have created a new thing.”

Mr. Marchionne also indicated that the plan to bring Alfa Romeo back to the United States and invigorate the brand worldwide was still on course. “Camouflaged around Italy, our teams are preparing the new Alfa Romeo models which we will announce in April and will change the image of the brand, bringing absolute excellence. I needed two things: the ability to pay, and today finally Chrysler as useful as cash and covers my shoulders, and access to the world market. Nowadays if I present you with the Alfa in the U.S. I have a network of 2,300 dealers capable of bring those cars anywhere in America, respecting the Italian DNA. … But as the Jeep is sold all over the world but it is American to the core, so the Alfa DNA must be all authentically Italian, always, it will never become an American. Enough also with Fiat engines in Alfa Romeo. Just as it would be a mistake to produce the Maserati SUV in Detroit.”

Fiat will move to the top of the mass market with the Panda and 500 families, Mr. Marchionne said, leaving the low/mid-range segment.

Does Enders-Stevens strategy open the door for Johnson?

NHRA-Johnson-Enders-Web

NHRA Pro Stock points leader Erica Enders-Stevens didn’t race at Sonoma and she won’t be competing at the Northwest Nationals in Seattle. Elite Motorsports owner Richard Freeman two-event “holiday” at the Mile-High Nationals in Denver. Despite her very impressive racing resume, Enders-Stevens lacks a real sponsor and it’s likely this was a major consideration, especially since she had built up a 241-point lead over Allen Johnson, who is second in the point standings, at the end of the Summit Racing Equipment NHRA Nationals in Norwalk, Ohio....

Coughlin clinches Countdown berth in Sonoma

NHRA-Johnson-Coughlin-Countdown-Web

Jeg Coughlin Jr. became the second Mopar driver to clinch a spot in the six-race Countdown to the Championship that will determine the Mello Yello NHRA Pro Stock world championship. Coughlin joined teammate Allen Johnson in the Countdown after making it to the Pro Stock semifinals in the NHRA Sonoma Nationals that ran this weekend at Sonoma Raceway....

Johnson Clinches Countdown berth in Sonoma

NHRA-Beckman-Sonoma-Web

Allen Johnson has secured his place in the Pro Stock Countdown to the Championship, the six-event series the determines the World Championships of drag racing. Johnson joins Erica Enders-Stevens, who clinched her spot last weekend. Participation is limited to the top ten drivers in each pro class. There were three different top qualifiers in Pro Stock: Johnson had the No....

Steckly scores in National 250

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Three-time series champion Scott Steckly earned his first win of the 2014 NASCAR Canadian Tire Series season Saturday in the National 250 at the Autodrome St. Eustache in St. Eustache, Quebec. Starting from the No. 2 spot, Steckly dominated the race in the No. 22 Canadian Tire/Sylvania Dodge, leading for 202 of the 250 laps and beating Alex Guenette and the No....

Categories: Chrysler.


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