Italian publication La Repubblica has posted an interview with Chrysler and Fiat CEO Sergio Marchionne, in Italian (English translation linked).
Once Fiat gains control of Chrysler, Mr. Marchionne said they would create a new company with a new name. Fiat is currently listed on the Milan stock exchange, but Mr. Marchionne said, “we’ll go where there is easier access to capital. There is no doubt that the market is more fluid in the U.S., in New York, but the decision belongs to the Board of Directors. I am also ready to go to Hong Kong to fund the effort to Chrysler.” The headquarters will move to the chosen stock exchange, he said, “but let me say that it is a matter that is purely symbolic, emotional. The headquarters of [Fiat] Industrial/CNH moved to Holland, but the production that was here has remained here.”
As for Lancia, which is now the channel for Chrysler sales throughout Europe, “Lancia [will] become a trademark for the Italian market only.” This might indicate that the Chrysler’s 300 and Voyager will be shifted over to Alfa Romeo, or dropped in Europe, or sold as Chryslers, or remain Lancias for the time being.
Mr. Marchionne also confirmed that he had, from the start, worked to create a single company from Fiat and Chrysler, seeing a technology exchange as not being enough. He said Chrysler had recovered faster than expected because the people wanted and did not resist change; “If you bring a new idea, in Italy has just ten objections. America at the same time has a thousand solutions to possible problems.”
When asked if he felt he / Fiat was the owner of Chrysler, Mr. Marchionne replied: “Something more, and better. We have created a new thing.”
Mr. Marchionne also indicated that the plan to bring Alfa Romeo back to the United States and invigorate the brand worldwide was still on course. “Camouflaged around Italy, our teams are preparing the new Alfa Romeo models which we will announce in April and will change the image of the brand, bringing absolute excellence. I needed two things: the ability to pay, and today finally Chrysler as useful as cash and covers my shoulders, and access to the world market. Nowadays if I present you with the Alfa in the U.S. I have a network of 2,300 dealers capable of bring those cars anywhere in America, respecting the Italian DNA. … But as the Jeep is sold all over the world but it is American to the core, so the Alfa DNA must be all authentically Italian, always, it will never become an American. Enough also with Fiat engines in Alfa Romeo. Just as it would be a mistake to produce the Maserati SUV in Detroit.”
Fiat will move to the top of the mass market with the Panda and 500 families, Mr. Marchionne said, leaving the low/mid-range segment.
Follow these topics: Chrysler
Burns Motors has posted two videos of a Dodge Challenger Hellcat doing the quarter mile in 10.48 seconds. These stand in contrast to a video elsewhere which shows a $105,000 Tesla owner jumping the red light at the track to beat a Hellcat owner who was unused to the car, and struggled for traction through the run. The 2015 Dodge Challenger SRT [...]
Rumors from Windsor suggested first that the current “RT” minivan body would continue for some years alongside the new “RU,” and then that it would be dropped as soon as the new designs came out — in Chrysler form only. Sergio Marchionne has thrown some fuel onto the speculative fire, commenting today in Detroit that: Where is Reid [Bigland]? If it [...]
Today, Fiat Chrysler CEO Sergio Marchionne implied that the odds were against the Toledo plant keeping Jeep Wrangler production, despite a recent land purchase and the city’s long history with Jeep in general and CJ and Wrangler in particular. He did say that, if Wrangler was to find a new home, new product would be moved to the plant: … if the economic [...]
Patrick Rall took the new 2015 Jeep Renegade off-road and on-road — in both cases, taking a standard AWD model as well as the Trailhawk, which has more ground clearance and skid plates. Though the venue, an off-road vehicle park and various city streets and highways, was chosen by Jeep, Mr. Rall was able to choose his route through the obstacles to get [...]