“To redesign the Wrangler is the riskiest thing you could do… if you’re talking about stubstantially upgrading the Wrangler… yes.” So said Chrysler CEO Sergio Marchionne at today’s “executive briefing,” webcast live from Cobo Hall in Detroit.
There have been debates over the knockdown windshield and removable door. “I don’t know how many people who own Wranglers have ever done that.” Still, Jeep can’t remove those attributes, even though the vehicle must be lightened and the powertrain must be updated. “You can update it, but you can’t change it.”
Full implementation is less than 24 months away. Volume is a problem, especially since the company has committed to not making Wranglers (for North America) outside of Toledo.
As for the Cherokee, Mr. Marchionne said they still needed a larger market share, but that he thought they could achieve it.
Mr. Marchionne also said he intended to build and sell a million Jeeps — when the company sold roughly 750,000 vehicles, total, during 2013. One of his primary goals over the next years is the internationalization of Jeep.
“There’s a brand new lineup of products coming out of Alfa Romeo that you will see in 2015.” These will be sold from Alfa Romeo dealerships.
Dodge and SRT are rejoining the Trans Am Series, with Miller Racing fielding two new Dodge Challengers at the Mid-Ohio Sports Car Course on August 15 and 16. Driving will be four-time series champion Tommy Kendall, making his first Trans Am start since 2004 in the TA2 series class. The cars appear to be driven by 5.7 liter Hemi engines. [...]
Though the Ram 1500 just had major upgrades, another refresh is due in 2017, to deal with the new F-150s and a possible Chevrolet Silverado update. So far not much is known about these trucks, except that they will likely include the Pentastar engine upgrade, might include the rumored 5.7 Hemi V8 upgrade, and are likely to have undergone weight reduction therapy [...]
With the supercharged 6.2 Hemi delivering 707 horsepower to the Dodge Charger and Challenger, the Viper boys are reportedly looking for ways to get back on top. While the Viper may be superior on a tight racing course, the straight-line performance of Charger and Challenger, in five-seaters with all the amenities, large trunks, and automatic or manual transmissions, is a challenge for Team [...]
Artist suzq044 has provided an alternative view of what the 2017 Ram may look like. This refresh will counter new F-150s. The trucks will almost certainly include the V6 engine upgrade, might include the rumored 5.7 Hemi V8 upgrade, and are likely to have more high-strength steel and aluminum to cut weight. The 2017 Ram is also likely to have aerodynamic improvements to increase highway [...]
It has been years since Allpar first reported on the future launch of a new Jeep Wagoneer, and the dropping of the Dodge Caravan. With Wagoneer on the books, Chrysler planners may have had mixed feelings about the sudden success of the Dodge Durango. They wanted to drop the Durango for a more-profitable Wagoneer (essentially a Durango with the Grand Cherokee suspension design [...]