“To redesign the Wrangler is the riskiest thing you could do… if you’re talking about stubstantially upgrading the Wrangler… yes.” So said Chrysler CEO Sergio Marchionne at today’s “executive briefing,” webcast live from Cobo Hall in Detroit.
There have been debates over the knockdown windshield and removable door. “I don’t know how many people who own Wranglers have ever done that.” Still, Jeep can’t remove those attributes, even though the vehicle must be lightened and the powertrain must be updated. “You can update it, but you can’t change it.”
Full implementation is less than 24 months away. Volume is a problem, especially since the company has committed to not making Wranglers (for North America) outside of Toledo.
As for the Cherokee, Mr. Marchionne said they still needed a larger market share, but that he thought they could achieve it.
Mr. Marchionne also said he intended to build and sell a million Jeeps — when the company sold roughly 750,000 vehicles, total, during 2013. One of his primary goals over the next years is the internationalization of Jeep.
“There’s a brand new lineup of products coming out of Alfa Romeo that you will see in 2015.” These will be sold from Alfa Romeo dealerships.
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
David Friedman, deputy director of the National Highway Traffic Safety Administration, sent a two-page letter to Fiat Chrysler Automobiles CEO Sergio Marchionne expressing concerns about the Chrysler Group’s current efforts to repair 2002-2007 Jeep Libertys and 1993-1998 Jeep Grand Cherokees covered under a voluntary fuel-tank recall. In its most recent report to the agency Chrysler said it has remedied approximately [...]
The 2015 Dodge Charger squad has been tested in police trim for the first time, but since it kept the five-speed automatic, it has turned in numbers similar to past years. While the eight-speed V6 Charger does 0-60 in 6.6 seconds, the five-speed was timed at 8.05 seconds by the Michigan State Police. The civilian 2015 Charger gained acceleration from the eight-speed, [...]