Dodge-Kuniskis-Wisdom-Web
The "Wisdom" video created for Dodge's 100th anniversary and shown at the New York International Auto Show has gone viral in a big way. After racking up more than four million views in its first 24 hours, a Chrysler Group record, it went on to become the top-ranked automotive video for the week, according to to Visible Measures, a firm that tracks video reach and performance.

Created by the Richards Group of Dallas, the video shows several senior citizens, some born before John and Horace Dodge got mad at Henry Ford and formed their own car company in 1914, sharing their wisdom. At the end, centenarian Fred J. Wild, born in the same year as Dodge, burns rubber in a new Challenger while making a well-known hand gesture.

Watch the video on YouTube .