January from a Chrysler perspective

Chrysler’s January numbers were good; they blew past even the most optimistic forecast. But when looking at the rankings, it’s easy to get lost in the numbers and wonder why more Chrysler products aren’t in the top ten or top 20. Here’s some perspective on the numbers:

• Chrysler brand’s 81.4 percent increase was the largest increase for any brand in the industry.
• Chrysler’s market share jumped to 11.1 percent, a 2.5-point gain; the largest gain for any automaker.
• The Chrysler 300 outsold every Buick, every Cadillac and every Lincoln.
• Dodge Grand Caravan was back as No. 1 in the minivan market.
• The Jeep Grand Cherokee outsold the Ford Explorer. In fact, the Grand Cherokee outsold every competitive SUV.
• The Jeep Wrangler is still the best-selling traditional body-on-frame SUV.
• The Ram outsold the combined totals of the GMC Sierra, Toyota Tundra and Nissan Titan.
• The Fiat 500 outsold every version of the Scion, the new Volkswagen Beetle, and was just 168 sales behind the Mini Cooper S.

Chrysler Vehicle Ranking – January 2012
Rank	Brand & Model	Sales
8	Ram Pickup	17,909
21	Jeep Grand Cherokee	10,683
31	Dodge Grand Caravan	8,094
33	Jeep Wrangler	7,896
37	Chrysler 200	7,007
47	Jeep Liberty	6,825
57	Dodge Avenger	5,697
59	Chrysler Town & Country	5,637
60	Dodge Charger	5,537
65	Chrysler 300	4,960
72	Dodge Journey	4,226
79	Jeep Patriot	3,966
94	Dodge Durango	3,021
106	Dodge Challenger	2,551
110	Jeep Compass	2,340
124	Fiat 500	1,911
148	Dodge Nitro (Disc.)	1,159
149	Dodge Caliber (Disc.)	1,149
208	Ram Cargo Van	406
228	Ram Dakota (Disc.)	155
262	Dodge Viper (Disc.)	20
Manufacturers reported sales for 269 models

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• Chrysler de Mexico starts the year with sales up 4 percent
• Chrysler sales up 44% in January
• Chrysler posts $2 billion operating profit for 2011

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Chrysler #1 in Canada

Chrysler Canada announced a 22% hike in January sales (16,584 versus 13,587), the 26th consecutive month of higher year-over-year sales. It was enough to push Chrysler to the #1 sales position in Canada.

January 2012 marked Chrysler Canada’s highest retail January sales since 2002.

“We have been the fastest growing automaker in Canada for the past two years, and it is great to start 2012 as the highest-selling vehicle company in Canada,” said Dave Buckingham, Chief Operating Officer of Chrysler Canada. “We have always been one of Canada’s highest-selling truck companies, but with our fuel-efficient passenger car sales more than doubling last month, we have become the number one seller of vehicles overall.”

Passenger car sales at Chrysler Canada more than doubled from 2011, with 2,527 units sold in January. This was led primarily by sales of the Chrysler 300, which rose 260% (though the total was just 457 sales) in January 2012. Charger, with sales of 670 (an increase of 316%), set a January record.

Jeep® saw sales up 31% over January 2011. Jeep Wrangler set a January sales record with 729 units sold, up 42% from January 2011. Jeep Grand Cherokee sales were 999, a 32% increase. Jeep Compass and Patriot sales were up 57% and 19% respectively with 457 and 644 sales.

The Ram Cargo Van saw a surprisingly good 475 sales; Canadians bought 4,345 Ram trucks, up 15% from last January’s record sales.

Canada’s best-selling crossover, Dodge Journey, set a January record with 1,951 sales, representing an 11% increase over 2011.

Chrysler Canada does not release full sales charts.

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Chrysler de Mexico starts the year with sales up 4 percent

Chrysler de Mexico today reported January 2012 sales of 7,516 units, a 4 percent increase compared with sales in January 2011.

“This new year marks a good beginning and continues improving our sales levels. We are on the right path, and we will bring new and exciting products to our customers, with state-of-the-art technology and avant-garde Italian design. We closed 2011 with great results, and 2012 will be better for us,” said Fred Diaz, CEO – Chrysler de Mexico and Ram Truck Brand, Chrysler Group LLC.

Among the highlights for the month is the Jeep Compass, which continued its momentum in the market and posted a gain of 201 percent year-over-year with 410 units sold.

Sales for the Ram Truck brand also rose by 18 percent to 1,403 units, led by the strong performance of Crew Cab models, which were up 51 percent to 414 units for January.

Dodge Charger sales increased by 400 percent to 75 units for the month, while the Chrysler 300C and the Chrysler 200 continue to gain in the marketplace.

Fiat and Alfa Romeo brand sales grew by 370 percent year-over-year. The Toluca-built Fiat 500 is up 345 percent for the month as compared to January 2011.

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Chrysler sales up 44% in January

Chrysler reported U.S. sales of 101,149, a 44% increase over sales in January 2011 (70,118 units), blowing past analyst predictions of a 32 percent improvement. It was the 22nd consecutive month of gains and eighth consecutive month of sales increases of at least 20%. All four brands posted sales gains, led by the Chrysler brand’s hardy 81% increase.

Chrysler Group has beaten the industry average sales increase for each of the last 11 months.

The January rise was driven in large part by strong sales of its sedans. Sales of the Chrysler 200 were up eight-fold in January, nearly a year after appearing in the “Imported from Detroit” Super Bowl commercial. Chrysler 300 sales were up 273% in January, the sedan’s third-consecutive month with a year-over-year sales gain in the triple digits.

Overall, nearly every model still in production showed sales rises, the one exception being the Town & Country.

Chrysler Brand: The largest percentage increase of any Chrysler Group brand, the fourth consecutive month that the brand has posted the largest sale gain within the group, and the seventh consecutive month of sales gains. The increase was driven by the Chrysler 200′s jump of 789% and the Chrysler 300′s 273% sales gain. The 200’s increase was by far the largest of any Chrysler Group model in January. The only shortfall was in the Town & Country minivan, which dropped 14% (around 800 vans). Caravan’s 4% sales rise (280 units or so) did not compensate for that.

Jeep®: Sales increased 37% in January. All five Jeeps posted double-digit percentage sales gains in January, led by the Jeep Liberty’s 68% increase. January marked the brand’s 21st consecutive month of year-over-year sales gains. The Grand Cherokee logged its best January sales in six years with a 40% increase.

Ram: Sales were up 42% in January; best January since 2008. The Ram pickup truck sales increased 47%, the 21st consecutive month of year-over-year sales gains.

Dodge: A 29% sales increase in January, the eighth consecutive month of year-over-year sales gains. Durango, Charger, and Avenger each logged triple-digit percentage gains in January.

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Chrysler leads Detroit 3 in Japan sales

Chrysler Group outsold Ford and General Motors in Japan last year, showing the most growth of the American automakers.

4,871 Chrysler, Dodge, Jeep and Ram vehicles were registered, compared to 3,469 Fords and 2,966 General Motors cars and trucks. Jeep was the top-selling U.S. brand for December, and was just 315 sales behind Ford for the year.

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Jeep sales soar in Europe

While overall light vehicle sales were down 1.4 percent in 2011, Jeep sales jumped 61.8 percent in the 27 member states of the European Union and the four European Free Trade Association countries last year

Based on figures from the European Automobile Manufacturers’ Association (ACEA), Jeep enjoyed triple-digit growth in Germany (124 percent) and Italy (117.6 percent) and hit double-digit improvements in France (71.7 percent) and Spain (21.2 percent).

In December, a month in which European sales fell 5.8 percent, Jeep sales bucked the trend, rising 47.8 percent.

Worldwide Jeep sales rose 41 percent.

“The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working,” said Jeep CEO Mike Manley. “Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a rollout of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-liter CRD engine that powers the Grand Cherokee.”

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