Tag Archive for 'advertising'Dodge Super Bowl ad time released February 6th, 2010 by DaveAdmin
The Dodge Super Bowl ad, reputed to have the first images of the new Dodge Charger, will be 60 seconds, themed “Man’s Last Stand,” and air just before the 2-minute warning in the first half of the game. The Super Bowl airs at 6:25 EST on Sunday on CBS.
Chrysler’s plan for Q1-Q2 sales January 21st, 2010 by DaveAdmin
Starting with the Grand Cherokee in mid-2010, Chrysler will have a product onslaught unseen since the early 1980s, with at least half the vehicles substantially changed. Plans are to have new versions of the Sebring/Avenger, minivans, Wrangler, Grand Cherokee, Charger, and 300C by January 2011, with likely changes to the Journey as well. Chrysler will produce Super Bowl ad January 15th, 2010 by Bill Cawthon
Chrysler will return to the Super Bowl for the first time since 2004 and be the first U.S. automaker to advertise there in two years. While auto advertising has been a staple of the Super Bowl mix for years, all three Detroit automakers pulled out in 2009 because of the crash of the auto market [...] ShareDodge to use new agency January 6th, 2010 by DaveAdmin
Dodge announced it would use Wieden+Kennedy as its agency of record; the Oregon-based firm created Nike’s “Just Do It” and will take over from BBDO Detroit. Each Chrysler brand now has its own agency, Fallon for Chrysler, Global Hue for Jeep, and Richards Group for Ram. (No agency has been specified for Mopar.) New Chrysler ad features vintage cars January 1st, 2010 by DaveAdmin
Chrysler LLC today introduced a new 60-second ad from new agency Fallon, featuring Chrysler’s Airflow, 300, 1968 Charger, Jeep Wagoneer, 1984 minivan, and modern cars. Chrysler changes its media buyer December 9th, 2009 by DaveAdmin
Omnicom Group, owner of BBDO, will lose its final Chrysler contract with the switch from its PHD media buying firm to Interpublic’s Universal McCann in January. Universal McCann also handle’s BMW’s American media buying; they will handle media planning and buying and retail marketing support for all Chrysler brands in North America. PHD will aid [...] Share |
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