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Within Italy, Fiat has started to promote the new Panda in a way that echoes recent Chrysler and Jeep ads, more than traditional Italian or Fiat ads. The new 90-second Fiat Panda spot started airing yesterday. In the ad, Fiat is shown as leading a new era of growth and development, calling on Italians to [...]
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Like on Facebook • Tags: advertising, Fiat, Fiat Panda.
Chrysler’s newest ad, featuring Detroit musician, Eminem, aired for the first time last night. With a tagline of “Imported from Detroit,” the ad couldn’t fail to stir something in the soul of any Detroiter or ex-Detroiter, like myself. Produced and aired with a reported $9 million budget, the ad begins with actor Kevin Yon, a [...]
•Like on Facebook • Tags: ads and marketing, advertising, Chrysler 200, Detroit, Eminem, Super Bowl.
Chrysler will air a two-minute spot in the third quarter of Super Bowl XLV airing this evening. According to insiders, the spot, said to be the longest single placement in Super Bowl history, will highlight the Chrysler 200 and feature Eminem’s Oscar-winning hip hop hit “Lose Yourself” from 8 Mile a 2003 film about growing [...]
•Like on Facebook • Tags: advertising, Chrysler 200, Eminem, events, Super Bowl.
Chrysler Group will air a two-minute spot in the third quarter of the Super Bowl that will air this Sunday. Company CEO Sergio Marchionne made the announcement this morning in a J.D. Power-sponsored forum in San Francisco. Marchionne declined to discuss the specifics of the ad other than to say it’s worth watching. An unnamed [...]
•Like on Facebook • Tags: advertising, Chrysler, Eminem, events, Government loans, Sergio Marchionne, Super Bowl.
Wieden + Kennedy, the agency that developed the “The Things We Make, Make Us” campaign for the Jeep Grand Cherokee, has been named 2010 Agency of the Year by Advertising Age. Olivier Francois, Chrysler brand CEO and head of marketing for Chrysler Group. said the ad “resonated well on a macro level as well as [...]
•Like on Facebook • Tags: advertising, Awards and Honors, Chrysler, Jeep Grand Cherokee, Olivier Francois, Wieden+Kennedy.
Ram Truck has long been a supporter of the country music genre, from large acts to individual performers. Beginning with a partnership with the Zac Brown Band, that support has grown into our very own country channel, Ram Country, on Yahoo. Now the brand is holding the first ever Ram Battle of the Bands. Ram [...]
•Like on Facebook • Tags: advertising, Battle of the Bands, events, Ram and other trucks.