Chrysler doubling retail expenditures per vehicle

To start repositioning its brands, Chrysler is doubling the amount it spends on retail costs per vehicle, according to disclosures made in the five year plan discussion. Chrysler, which had cut discretionary ad spending (such as Google placements) for months before the plan, started running new campaigns just before, and appears to have increased its [...]

New Ram CEO rallies dealers

Fred Diaz, President and CEO of the new Ram brand, sent a communique to dealers outlining what’s happening as the new brand is introduced.
In his letter, Diaz noted the Ram 1500 pickup, which has earned more awards than any other full-size pickup on the market today, is being positioned to be highly price-competitive in the [...]

Chrysler likely to use multiple ad agencies

According to sources inside the company, Chrysler will end its long-term partnership with Omnicom Group’s BBDO and work with multiple agencies. BBDO, which has been one of Chrysler’s ad agencies since World War II, has been the primary advertising and marketing support provider since the automaker consolidated its ad work in late 2000 under former [...]

New ad agency for Dodge Ram

Dallas, Texas’ Richards Group will handle advertising for the Dodge Ram starting in the fourth quarter, and GlobalHue will handle Jeep advertising, according to Automotive News, which broke the story. BBDO Detroit is currently running spots on the Chrysler 300, but may not keep the 300 account after the current review is completed.

A wide variety [...]

Chrysler evaluating several agencies for new advertising

Chrysler reportedly has contacted as many as ten agencies to get fresh ideas for advertising in the last three months of this year.
Among the agencies said to be vying for the business are Crispin Porter & Bogusky which until recently handled the Volkswagen account, and WPP’s Grey and Publicis Group’s Hal Riney. Another WPP group [...]

Chrysler seeking new ad agencies

One of Daimler’s first acts after acquiring Chrysler was to consolidate advertising at BBDO, dropping Jeep’s agency, which was known for distinctive, effective ads. For the next nine years, particularly in more recent years, Chrysler’s advertising was often critiqued for not providing customers with a reason to buy the products. In some ads, older Chrysler [...]

Automotive News: Chrysler brand may be dropped

This Advertising Age article claims that some Chrysler executives have considered dropping the Chrysler brand, and that some Fiat executives have proposed the same move. Some analysts consider the brand to be tarnished by the company’s bankruptcy and nine years of Daimler’s statements that Chrysler was unprofitable and not up to Mercedes standards. The Dodge [...]