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In observance of National Small Business Week, Chrysler Group is launching a website devoted to commercial vehicles for small business owners and a kicking off a special contest contest. This new website, www.ChryslerCommercialVehicles.com, is designed for firms that operate fleets of up to ten vehicles. It offers information focused on the total cost of ownership, [...]
Jeep received a Silver OBIE award from the Outdoor Advertising Association for America for the Jeep Wrangler “Call of Duty” Out of Home Creative Design. The campaign was created to introduce the 2012 Wrangler Call of Duty: MW3 Special Edition and included full media buys, experiential events and out-of-home advertising. Jeep’s OBIE was awarded for [...]
Within Italy, Fiat has started to promote the new Panda in a way that echoes recent Chrysler and Jeep ads, more than traditional Italian or Fiat ads. The new 90-second Fiat Panda spot started airing yesterday. In the ad, Fiat is shown as leading a new era of growth and development, calling on Italians to [...]
Chrysler’s newest ad, featuring Detroit musician, Eminem, aired for the first time last night. With a tagline of “Imported from Detroit,” the ad couldn’t fail to stir something in the soul of any Detroiter or ex-Detroiter, like myself. Produced and aired with a reported $9 million budget, the ad begins with actor Kevin Yon, a [...]